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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Sat, 16 Aug 2008 19:00:21 +0000</pubDate>
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		<title>Where Professional Critics and Reviewers Still Matter</title>
		<link>http://bly.com/blog/general/where-professional-critics-and-reviewers-still-matter/</link>
		<comments>http://bly.com/blog/general/where-professional-critics-and-reviewers-still-matter/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 18:57:30 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/where-professional-critics-and-reviewers-still-matter/</guid>
		<description><![CDATA[It has been observed many times that blogging, Web 2.0, and social media are effective because today&#8217;s consumers are more intersted in the opinions and recommendations of their peers than those of professional reviewers, critics, and experts.
Certainly the success of the reader reviews on Amazon.com is a great example of this. 
But the dominance of [...]]]></description>
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		<title>Tired of Hype-Filled Copy?</title>
		<link>http://bly.com/blog/general/tired-of-hype-filled-copy/</link>
		<comments>http://bly.com/blog/general/tired-of-hype-filled-copy/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 17:52:58 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/tired-of-hype-filled-copy/</guid>
		<description><![CDATA[My colleague Dean Rieck, a veteran copywriter, thinks today&#8217;s new copywriters use too much hype in their writing (example: www.thecopygod.com).
&#8220;These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,&#8221; writes Dean in DM News (8/11/08, p. 10).
&#8220;The result is a flood of inexperienced, poorly qualified [...]]]></description>
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		<item>
		<title>What the Heck Are We Doing Wrong?</title>
		<link>http://bly.com/blog/general/what-the-heck-are-we-doing-wrong/</link>
		<comments>http://bly.com/blog/general/what-the-heck-are-we-doing-wrong/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 20:36:23 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/what-the-heck-are-we-doing-wrong/</guid>
		<description><![CDATA[According to an article in B-to-B, the average Chief Marketing Officer (CMO) earned $1.5 million last year.
Let&#8217;s say you are a copywriter or marketing consultant, and you earn $100,000 a year.
The average CMO earns 15X more than you do.
What do they know about marketing that you and I don&#8217;t?
What makes the average CMO worth 15X [...]]]></description>
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		<title>My Beef With Subway</title>
		<link>http://bly.com/blog/general/subways-copy-slip-up/</link>
		<comments>http://bly.com/blog/general/subways-copy-slip-up/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 20:50:53 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/subways-copy-slip-up/</guid>
		<description><![CDATA[When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking and can also undermine your credibility.
A case in point: the new commercial from Subway for their hot beef sandwich that says: &#8220;everybody wants to try Subway&#8217;s hot beef sandwich.&#8221;
The problem is that word &#8220;everybody&#8221; &#8212; which is so transparently an [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/subways-copy-slip-up/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Meet the God of Copy</title>
		<link>http://bly.com/blog/general/meet-the-god-of-copy/</link>
		<comments>http://bly.com/blog/general/meet-the-god-of-copy/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 17:42:54 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/meet-the-god-of-copy/</guid>
		<description><![CDATA[Is this guy, as he claims, the greatest living copywriter?
www.thecopygod.com
Read his web site and decide for yourself:
www.thecopygod.com
He certainly is good looking!
Is there a copywriting lesson we can learn from his site?
Is he truly a step above all other copywriters and marketing gurus out there today? Are we mere dust motes beneath the shining light of [...]]]></description>
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		<title>&#8220;Old School&#8221; Direct Marketing on the Internet</title>
		<link>http://bly.com/blog/online-marketing/old-school-direct-marketing-on-the-internet/</link>
		<comments>http://bly.com/blog/online-marketing/old-school-direct-marketing-on-the-internet/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 11:57:48 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/online-marketing/old-school-direct-marketing-on-the-internet/</guid>
		<description><![CDATA[My colleague Denny Hatch is one of the most respected of the &#8220;old school&#8221; direct marketing copywriters and publishers operating today.
He says the reason so many Internet marketers get it wrong is that they fail to apply DM selling techniques online.
&#8220;One reason for the dot.com bust was inexperience,&#8221; Denny writes. &#8220;Quite simply, many of the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/online-marketing/old-school-direct-marketing-on-the-internet/feed/</wfw:commentRss>
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		<item>
		<title>Opposing Philosophies on Viral E-Book Marketing</title>
		<link>http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/</link>
		<comments>http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 17:49:51 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/</guid>
		<description><![CDATA[I have the greatest respect and admiration for David Meerman Scott.
But the advice he gives on his www.webinknow.com blog on viral e-book marketing is diametrically opposed to mine.
David advises: &#8220;Make the content totally free with no registration requirement at all so people are more likely to download it and share with colleagues.&#8221;
As a result, his [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/opposing-philosophies-on-viral-e-book-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Does Sex Sell?</title>
		<link>http://bly.com/blog/general/does-sex-sell/</link>
		<comments>http://bly.com/blog/general/does-sex-sell/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 13:45:48 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[www.adgabber.com]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/does-sex-sell/</guid>
		<description><![CDATA[New media gurus these days rave about getting tens of thousands &#8212; or millions &#8212; of page views on MySpace and YouTube.
But any idiot can put up a video that gets a ton of traffic. The easiest way: just use sex.
As Steve Hall writes at www.adgabber.com: &#8220;Anytime you stick a stunningly beautiful, hot looking, busty [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/does-sex-sell/feed/</wfw:commentRss>
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		<item>
		<title>How Critical is Your Mission Statement?</title>
		<link>http://bly.com/blog/general/how-critical-is-your-mission-statement/</link>
		<comments>http://bly.com/blog/general/how-critical-is-your-mission-statement/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 18:10:56 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/how-critical-is-your-mission-statement/</guid>
		<description><![CDATA[When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their &#8220;mission statements,&#8221; which they proudly posted on placards in the lobby.
Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value.
His advice: &#8220;Get rid of the silly [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/how-critical-is-your-mission-statement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is &#8220;Content is King&#8221; a Load of Crap?</title>
		<link>http://bly.com/blog/general/is-content-is-king-a-load-of-crap/</link>
		<comments>http://bly.com/blog/general/is-content-is-king-a-load-of-crap/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 19:13:46 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/?p=352</guid>
		<description><![CDATA[Gurus like David Meerman Scott say that giving consumers lots of useful content is the key to marketing success &#8212; at least in the 21st century.
But something Tim Sanders says in his book &#8220;The Likeability Factor&#8221; (Crown Publishers, 2005) seems to contradict that belief.
Says Sanders:
“There’s too much information in today’s world, and our defense mechanism [...]]]></description>
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