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	<title>bly.com blog</title>
	<link>http://bly.com/blog</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Thu, 04 Feb 2010 14:10:14 +0000</pubDate>
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		<title>Web 2.0 Not Living Up to the Hype?</title>
		<link>http://bly.com/blog/general/web-20-not-living-up-to-the-hype/</link>
		<comments>http://bly.com/blog/general/web-20-not-living-up-to-the-hype/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:10:14 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/web-20-not-living-up-to-the-hype/</guid>
		<description><![CDATA[New media pundits are fond of pointing out how consumers would much rather get product info from peers than marketers. And on the surface, it makes sense. 
But in reality, it&#8217;s not working out so well: according to a survey by ChoiceStream, nearly 6 out of 10 Internet users are not happy with the product [...]]]></description>
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		<title>The Death of Advertising</title>
		<link>http://bly.com/blog/advertising/the-death-of-advertising-2/</link>
		<comments>http://bly.com/blog/advertising/the-death-of-advertising-2/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 22:20:23 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://bly.com/blog/advertising/the-death-of-advertising-2/</guid>
		<description><![CDATA[Word-of-mouth marketing has always been more powerful than paid advertising, simply because people believe their friends more than they believe advertisers.
Social networking multiplies your ability to share your opinion about a product exponentially.
According to a study by Jupiter Research, online social network users are 3X more likely to trust their peers&#8217; opinions over advertising when [...]]]></description>
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		<title>Are There Too Many Webinars?</title>
		<link>http://bly.com/blog/direct-marketing/are-there-too-many-webinars/</link>
		<comments>http://bly.com/blog/direct-marketing/are-there-too-many-webinars/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:28:56 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://bly.com/blog/direct-marketing/are-there-too-many-webinars/</guid>
		<description><![CDATA[An article in BtoB (1/18/10, p. 21) says, &#8220;Given the plethora of webinars these days, it isn&#8217;t altogether surprising that some companies report a decline in attendee registration.&#8221;
I love webinars as an offer, especially in e-mail marketing. But can BtoB magazine be right? Is the market becoming oversaturated with webinars, just as some people say [...]]]></description>
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		<item>
		<title>Marketing with Content: More than Writing an Article</title>
		<link>http://bly.com/blog/general/marketing-with-content-more-than-writing-an-article/</link>
		<comments>http://bly.com/blog/general/marketing-with-content-more-than-writing-an-article/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:57:05 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/marketing-with-content-more-than-writing-an-article/</guid>
		<description><![CDATA[Every guru says that content is the key to effective online marketing.
So you write an article or two. Nothing  happens. And you wrongly conclude that content marketing doesn&#8217;t work.
The problem is that marketing with content, deceptively simple on the surface, is a little more involved underneath.
You have to know a bunch of things like: [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/marketing-with-content-more-than-writing-an-article/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Best Typefaces to Use Online</title>
		<link>http://bly.com/blog/general/the-best-typefaces-to-use-online/</link>
		<comments>http://bly.com/blog/general/the-best-typefaces-to-use-online/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 04:03:57 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/the-best-typefaces-to-use-online/</guid>
		<description><![CDATA[You always read the old rule “use serif type which is easier to read than sans serif.”
That may be true in print but it’s not online.
Reason: the lower resolution of the screen vs. print renders the serif imperfectly, making it less attractive and more difficult than sans serif to read.
With that in mind, here are [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/the-best-typefaces-to-use-online/feed/</wfw:commentRss>
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		<item>
		<title>Why are some people more successful than others?</title>
		<link>http://bly.com/blog/general/why-are-some-people-more-successful-than-others/</link>
		<comments>http://bly.com/blog/general/why-are-some-people-more-successful-than-others/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 12:34:44 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/why-are-some-people-more-successful-than-others/</guid>
		<description><![CDATA[A lot of people who claim to be rich and successful – and I say “claim” because we don’t know for a fact that they are &#8212; act as if it’s all them … and that luck had nothing to do with it.
But the fact is, there are 6 specific factors that contribute to anyone’s [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/why-are-some-people-more-successful-than-others/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pepsi Quits Super Bowl</title>
		<link>http://bly.com/blog/general/pepsi-quits-super-bowel/</link>
		<comments>http://bly.com/blog/general/pepsi-quits-super-bowel/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 18:46:00 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/pepsi-quits-super-bowel/</guid>
		<description><![CDATA[After 23 consecutive years of advertising during the Super Bowl, Pepsi has finally said: &#8220;Enough!&#8221;
The cost of running a TV commercial during the Super Bowl last year was $3 million for a 30-second spot.
Can you imagine watching your commercial run knowing that each second just cost you another $100,000?
According to an article in the Record [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/pepsi-quits-super-bowel/feed/</wfw:commentRss>
		</item>
		<item>
		<title>6 Tips on Marketing With Free Content</title>
		<link>http://bly.com/blog/general/6-tips-on-marketing-with-free-content/</link>
		<comments>http://bly.com/blog/general/6-tips-on-marketing-with-free-content/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 12:21:22 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/6-tips-on-marketing-with-free-content/</guid>
		<description><![CDATA[It’s a business revolution: marketing with free content instead of sales pitches.
Except this “revolution” has been going on for decades.
And here are some content marketing tricks I’ve found to be particularly effective:
1&#8211;Giving your free report an attractive or compelling title helps boost response rates when offering it as a premium.
Example: During the Clinton years, the [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/6-tips-on-marketing-with-free-content/feed/</wfw:commentRss>
		</item>
		<item>
		<title>From the Department of Redundancy Department&#8230;.</title>
		<link>http://bly.com/blog/general/from-the-department-of-redundancy-department/</link>
		<comments>http://bly.com/blog/general/from-the-department-of-redundancy-department/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:35:03 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/from-the-department-of-redundancy-department/</guid>
		<description><![CDATA[I am a little obsessive about misuse of language and tend to nitpik, I know.
For instance, a headline for a news story on MSN.com today reads: &#8220;Is embalming really a necessity after death?&#8221;
&#8220;After death&#8221; is unnecessary in the sentence, because no one gets embalmed before death.
The headlline should read: &#8220;Is embalming necessary?&#8221;
Shorter and cleaner. 
]]></description>
		<wfw:commentRss>http://bly.com/blog/general/from-the-department-of-redundancy-department/feed/</wfw:commentRss>
		</item>
		<item>
		<title>In Praise of A/B Split Testing</title>
		<link>http://bly.com/blog/general/in-praise-of-ab-split-testing/</link>
		<comments>http://bly.com/blog/general/in-praise-of-ab-split-testing/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:50:14 +0000</pubDate>
		<dc:creator>Bob Bly</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://bly.com/blog/general/in-praise-of-ab-split-testing/</guid>
		<description><![CDATA[Despite all the sophisticated analytics and multi-variate testing tools at our disposal, sometimes the quickest and clearest way to answer a marketing question is with a good old-fashioned A/B split test.
For an online ad to build my online subscriber list, we tested two headlines:
A&#8211;&#8221;Earn $2,000 per week &#8216;working&#8217; an hour a day&#8221;
B&#8211;&#8221;Earn  $100,000 a [...]]]></description>
		<wfw:commentRss>http://bly.com/blog/general/in-praise-of-ab-split-testing/feed/</wfw:commentRss>
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