September 25th, 2009 by Bob Bly
1?People who wear cowboy hats but are not cowboys.
2?Ad agency executives who brag that their marketing is creative ? as if being clever and creative is the objective.
3?Men who smoke a pipe in public and are under 60.
4?Drivers who play rap or hip-hop on their car sound system at maximum volume with the windows down.
5?Consultants who defend promotions that do not generate sales by reminding us that ?it?s a branding ad.?
6?Strangers who feel compelled to point out typos on my web sites and then suggest I hire them as a proofreader.
7?Teenagers who ride bicycles without holding on to the handlebars and let their arms hang down by their sides as they pedal.
8?People who e-mail me a link to their web site asking me for my opinion of it ? without offering to pay me.
9?The ultra-hype school of copywriting — especially when used to promote ?make money on the Internet? offers.
10?People who believe the Law of Attraction alone will get them what they want — without having to work for it or take any action in pursuit of its acquisition.
11?Kids who wear baggy pants so low below the waistline that their underwear shows.
12?Reality television — with the exception of Gordon Ramsey?s Kitchen Nightmares, which teaches interesting principles of restaurant success — many of which apply to other businesses.
13?Marketing consultants, speakers, writers, and gurus who proclaim they know what really works in marketing today — but have never beaten my copy or anyone else?s in an A/B split test.
14?Internet marketers whose sole mission in life seems to be to tell you how smart, rich, and successful they are, how wonderful their lives are, and the latest material possessions they have purchased.
15?Entertainers who use profanity gratuitously and could be just as funny without it. (Chris Rock comes immediately to mind.)
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