21 Things I Don’t Like About Marketing

October 25th, 2012 by Bob Bly

Here are 21 things I don’t like about modern marketing:

 1—Telemarketing calls from a robot.

 2—Telemarketing calls from a telemarketer.

 3—A direct mailer that is a challenge just to open.

 4—Freelance writers who call themselves “content strategists.”

 5—Having to make a separate version of web sites and e-mails for smart phones.

 6—Ads that allow you to respond only by scanning a QR code and have no phone number or other response mechanism.

 7—People whom I don’t even know inviting me to be their Facebook friend.

 8—Online videos or audios that start as soon as you open a web page without giving me the option of choosing whether I want to view or hear it.

 9—TV commercials from local business owners with the production values of a bad elementary school play.

 10—Hype-filled long-copy landing pages where the marketer brags endlessly about how rich and successful he is.

 11—Marketers who offer free tapes or other freebies in their advertising and then don’t send them — because they are doing a bait and switch.

 12—Print ads with type that is 10 point or smaller.

 13—Print ads and web sites with type that is approximately the same color as the background.

 14—Body copy in reverse type (white on a black or other dark background).

 15—Dynamic web copy that rotates before you have a chance to read it.

 16—Branding consultants who advise clients that long copy doesn’t work.

 17—Social media consultants who act as if social networking is the most powerful marketing medium in the world.

 18—Graphic designers who think the design is more important than the words.

 19—Marketers who don’t have an offer in their marketing.

 20—Marketers who don’t have a USP in their marketing.

 21—Marketers who haven’t read Hopkins, Caples, Ogilvy, Collier, Schwab, Sackheim, or Reeves – and in fact have never heard of them. Yikes!

 

Share

This entry was posted on Thursday, October 25th, 2012 at 11:03 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

15 responses about “21 Things I Don’t Like About Marketing”

  1. Mark@ Make Them Click said:

    Amen to all that.

  2. Kent said:

    I have to say that those you listed above just make the marketing world even more complicated. :)

  3. Diana Schneidman said:

    I agree with the whole list (except maybe the last one–frankly, I don’t know everyone listed in #21 but I’ll look into those I don’t recognize).

    My “favorite” is #1: telemarketing calls from a robot. I cannot imagine why someone would stay on the phone with a robot.

    -Diana

  4. 21 Things Master Copywriter Bob Bly Doesn’t Like About Marketing said:

    [...] can read Bob’s post right here: 21 Things I Don’t Like About Marketing Filed Under: Marketing Tips & Tactics About Charles CuninghameCharles is an experienced [...]

  5. Kevin Carlton said:

    My list would be pretty similar.

    However, one thing I also really can’t be doing with is the self-proclaimed ‘leading marketing expert (with xxx years of experience)’.

    I’ll decide for myself whether someone is a marketing expert based on what they say and what they do NOT because they say so.

    As for the xxx years of experience. This is usually fine by me, except when it’s used in isolation as virtually the only selling point.

    For all I care, someone with 10 years’ experience could’ve been churning out nothing but rubbish for 10 years.

  6. Larry Czaplyski said:

    How about web pages that won’t let you leave?

    And, as an aside, I can imagine a female robot voice that I would like to listen to: a nice Tennessean drawl.

  7. Loyds Bennett said:

    Have you been looking for A professional website to write your essay. Visit the Loyds Freelance Writers. Here the company offers Original Essays written as per the Client’s Instructions. The Essays are written and delivered on time. You can order an essay from as low as $ 8 a page, and You can also order you paper to be delivered within 4-6 hours. You do not have to worry about deadlines or a pile of assignments, The Loyds Freelance Writers is the ultimate and the best solution for all your assignments. Your dissertation will be attended to by a professional writer and delivered in time. The writer will also be available for consultation and questions after your paper are complete. At the Loyds Freelance Writers, All clients are entitled to a discount policy. Visit http://www.loydsfreelancewriters.com for more details
    http://loydsfreelancewriters.com/index.php?com=1 http://loydsfreelancewriters.com/project.php?com=9

  8. Bob Bly said:

    Loyd, any writer who charges $8 a page is a hack of the worst degree.

  9. source said:

    Unquestionably believe that that you stated. Your favourite reason appeared to be at the net
    the simplest factor to take into accout of. I say to you, I definitely get annoyed whilst people consider worries that
    they plainly do not realize about. You controlled to hit the nail upon the highest as smartly as outlined out the entire thing without having side-effects , folks
    can take a signal. Will likely be back to get more.
    Thank you

  10. buy said:

    I am not sure the place you’re getting your information, but good topic. I needs to spend some time finding out more or understanding more. Thanks for fantastic info I was on the lookout for this information for my mission.

  11. small business marketing said:

    Howdy, simply just start seeing ones site by using The search engines, and located that it must be actually informative. I am just planning to look out for brussels. I most certainly will enjoy once you carry on this specific in future. Several people should be benefited from ones creating. All the best!

  12. Emory Kriegh said:

    Mr. Elliott,
    Letters via USPS sounds so novel in the internet age whether or not it is a single letter produced for many, however it doesn’t sound like a pen-pal relationship. Can one write back into the author with the letter?

  13. systemy call center said:

    Ka?dy z nas zetkn?? si? z faktem, doradzam zaznajomienie si? z przedmiotem.

  14. tanie call center said:

    Ka?dy spo?ród nas zetkn?? si? z problemem, zalecam
    zapoznanie si? z punktem.

  15. szklarnie said:

    Wielce fajowy post, ciekawe zapisy zalecam wszystkim lektur?

Leave a Reply