Comments on: A Madison Avenue Ad Guy I Actually Like

By: Terbitium

Terbitium — Tue, 11 Dec 2007 21:04:43 +0000

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By: John

John — Tue, 15 May 2007 05:54:52 +0000

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By: Ivan Ivanov

Ivan Ivanov — Thu, 14 Sep 2006 11:53:02 +0000

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By: Natasha Naumova

Natasha Naumova — Sat, 19 Nov 2005 14:47:37 +0000

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By: Nick Adams

Nick Adams — Thu, 18 Aug 2005 15:28:41 +0000

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By: George Green

George Green — Wed, 10 Aug 2005 08:44:47 +0000

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By: Nataly Marshak

Nataly Marshak — Sun, 07 Aug 2005 09:52:01 +0000

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By: Maeghan Killeen

Maeghan Killeen — Tue, 28 Jun 2005 21:44:35 +0000

I seemed to remember quiznos well enough after their ads with those singing rat-like things. I think I even visted them once or twice afterward.

By: Milton Drepaul

Milton Drepaul — Sat, 25 Jun 2005 22:05:35 +0000

I agree. One of the things that annoy me about some ads in Canada is the effort to be funny. People are sometimes thrown off because they cannot see the connection to the ad.
I doubt whether a company wants to annoy a potential customer.

By: Merely Human

Merely Human — Fri, 13 May 2005 05:46:56 +0000

Effectiveness aside, I’ve noticed that even the memorability of humor in advertising is beginning to trail off. Have any of you seen the car ad with the men dressed up in black? They are all laying down face-up on a tan-colored surface when the ringleader says “Ok, Look alive!”, and they all stand straight up. The camera zooms out and all the men in black become little hairs on the driver’s arm demonstrating how exhilerating the ride is supposed to be. If you havn’t seen it, you probably can’t appreciate the surprising humor of it, but it caught me off guard and I don’t usually respond to humor in commercials. This one was cute. Anyways, I have a point. Two of them, actually. 1.) That after viewing that exceedingly clever bit of advertising a couple times now, I don’t even remember the name of the car featured in the ad. And 2.) that the ad (not the car) will remain memorable up until the point they stop playing it or another funny ad takes center stage in my short-term memory. And the cycle continues, with funny advertisements blunting the effectiveness of subsequent funny advertisements until they don’t even get noticed. Ever been around someone who’s overbearingly funny to the point of exhaustion? Yeah.