May 12th, 2006 by Bob Bly
Scott Adams, creator of Dilbert, says: “For companies to survive, they will have to become experts at confusing the public into thinking their generic products are better than their competitors’ generic products.”
In this statement, Adams implies that (1) the goal of advertising is obfuscation rather than education and (2) your product is really no better than your competitors’ products.
Do you think he’s right? Or does your marketing operate on a higher level?
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