Are you sick and tired of getting hype-filled e-mail marketing messages from the publishers of all those free e-zines you read?
Here’s an easy way to stop them: don’t accept free e-zine subscriptions.
“I write my own free e-newsletter and have to desensitive myself to comments from negative readers who think all of us are writing for their benefit with no underlying profit motive,” says DE. “I love what I do, but I do it for the money.”
“Perhaps some day the complainers will understand that the purpose of a business is to create a profit. But until then,” advises DE, “they should unsubscribe from all the free e-newsletters to eliminate their frustration.”
DE’s position is clear: the “price” for getting his “free” e-newsletter is not money — he doesn’t ask for a credit card number — but permission.
Specifically, permission to send you e-mail messages about products and services he thinks would be useful to you.
Do you think this permission is a reasonable “subscription fee” for the publisher of a free e-zine to charge you?
Or do you think DE and others should offer you the option of just getting the e-zine but not the e-mail marketing messages?