Comments on: How to Stop Getting E-Mail Marketing Messages http://bly.com/blog/general/a-new-twist-to-permission-marketing/ bly.com direct marketing blog Tue, 06 Jan 2009 04:26:46 +0000 http://wordpress.org/?v=2.3.1 By: A New Twist to “Permission Marketing” — Register or Signup to Free Internet Services http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-497701 A New Twist to “Permission Marketing” — Register or Signup to Free Internet Services Fri, 31 Aug 2007 22:54:45 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-497701 [...] A New Twist to Permission Marketing Filed under: General Bob Bly @ 3:08 pm For years, … an organ donor card giving your consent to have your organs harvested for transplant or research … they be forced to tolerate the advertising that finances so many of their communications channels? source: A New Twist to Permission Marketing, bly.com blog [...] […] A New Twist to Permission Marketing Filed under: General Bob Bly @ 3:08 pm For years, … an organ donor card giving your consent to have your organs harvested for transplant or research … they be forced to tolerate the advertising that finances so many of their communications channels? source: A New Twist to Permission Marketing, bly.com blog […]

]]> By: klvnklikbt http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-456383 klvnklikbt Tue, 31 Jul 2007 21:15:01 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-456383 Hello! Good Site! Thanks you! qpdimbkyrag Hello! Good Site! Thanks you! qpdimbkyrag

]]> By: Riel Langlois, comic book writer http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-448011 Riel Langlois, comic book writer Thu, 26 Jul 2007 14:57:50 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-448011 Permission to send marketing messages is a reasonable “subscription fee” for the publisher of a free e-zine to charge me. I think that customers who like your e-zine and your type of products won't block you. I believe that the subscribers who would block you are people who wouldn't have ordered anyway, but I may be wrong about that. I have a message in my inbox almost every day from Mile High Comics. It doesn't bother me and I haven't blocked or unsubscribed because I'm certain that one day there will be a headline that I'll act on. (Also, I make note of which headlines grabbed my attention, so it's kind of free market research.) Permission to send marketing messages is a reasonable “subscription fee” for the publisher of a free e-zine to charge me.

I think that customers who like your e-zine and your type of products won’t block you. I believe that the subscribers who would block you are people who wouldn’t have ordered anyway, but I may be wrong about that.

I have a message in my inbox almost every day from Mile High Comics. It doesn’t bother me and I haven’t blocked or unsubscribed because I’m certain that one day there will be a headline that I’ll act on.

(Also, I make note of which headlines grabbed my attention, so it’s kind of free market research.)

]]> By: Tim King http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-444661 Tim King Tue, 24 Jul 2007 17:06:05 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-444661 Sure, permission is a reasonable subscription fee. And I've even paid that fee, for valuable information. And if you set my expectations up front-- Make it clear from the get-go that you'll send me free information as well as offers you think I might like. If I expect that, I won't even be surprised. Of course, I've also unsubscribed (sometimes pretty quickly) from lists that fail to provide valuable information. -TimK Sure, permission is a reasonable subscription fee. And I’ve even paid that fee, for valuable information.

And if you set my expectations up front– Make it clear from the get-go that you’ll send me free information as well as offers you think I might like. If I expect that, I won’t even be surprised.

Of course, I’ve also unsubscribed (sometimes pretty quickly) from lists that fail to provide valuable information.

-TimK

]]> By: Michael A. Stelzner http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-439663 Michael A. Stelzner Fri, 20 Jul 2007 13:15:05 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-439663 Bob; I think relevance is what matters. If I started getting ads for flowers or mortuary services from your newsletter, rather than writing and marketing knowledge, I'd be gone quick. Personally, on my list, I keep everything focused on writing white papers. This pretty much eliminates those nasty messages. Mike Bob;

I think relevance is what matters.

If I started getting ads for flowers or mortuary services from your newsletter, rather than writing and marketing knowledge, I’d be gone quick.

Personally, on my list, I keep everything focused on writing white papers.

This pretty much eliminates those nasty messages.

Mike

]]> By: Vern http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-438847 Vern Thu, 19 Jul 2007 19:48:37 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-438847 Looking at it from the point of view of the recipient, I subscribe to newsletters for information. I know that, when I subscribe to anything, there is a price to pay, vis: permission to send information, with the proviso that "propositions" are a part of that info. IF I get the information I want, need, can utilize, I will continue giving my permission. IF I see something 'else' of interest in the newsletter, I will check it out, or leave it alone. IF I don't find I am getting 'fed', I then have the option to discontinue the newsletter. P.S. One of the newsletters I subscribe to had a great incentive: it asked subscribers to "fill out a survey" to acquire information that 'we' would like to see in the publication. In other words, 'we' would, in essence, write our own newsletter through 'our' expectations of 'news'. Looking at it from the point of view of the recipient, I subscribe to newsletters for information. I know that, when I subscribe to anything, there is a price to pay, vis: permission to send information, with the proviso that “propositions” are a part of that info.
IF I get the information I want, need, can utilize, I will continue giving my permission. IF I see something ‘else’ of interest in the newsletter, I will check it out, or leave it alone.
IF I don’t find I am getting ‘fed’, I then have the option to discontinue the newsletter.
P.S. One of the newsletters I subscribe to had a great incentive: it asked subscribers to “fill out a survey” to acquire information that ‘we’ would like to see in the publication. In other words, ‘we’ would, in essence, write our own newsletter through ‘our’ expectations of ‘news’.

]]> By: 27amDotCom http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-438760 27amDotCom Thu, 19 Jul 2007 17:33:18 +0000 http://bly.com/blog/general/a-new-twist-to-permission-marketing/#comment-438760 >> the option of just getting the e-zine but not the e-mail marketing messages? Sure... make it an option, but then it would come with a price tag. That being said, it depends on the model. If the sole purpose of my business is to keep reminding you of my coaching program or my book series or [add your selection here], then free content without the advertising revenue (ie: affiliate programs) makes absolute sense. However, if your business model is to build your audience (subscriber list) *specifically* to be able to develop a stream of income from the advertising that you lace through the publication, then users should have a choice: 1) pay $197 per year for that info OR 2) know that THEY are in charge of all emails they receive and simply learn to filter/delete the ad content. I think even the consumer has to be respectful of the publishers time. Newspapers and magazines not only don't give you free content (ie: you have to pay your $1 - $6.95 per issue) BUT they still load their publication full of advertising. It's business. The only way it surives is through a WIN-WIN and putting time (and possibly money) into publishing high value content on a regular basis *without* monetization strategies is absolutely foolish. Rob Toth, http://www.27AM.com >> the option of just getting the e-zine but not the e-mail marketing messages?

Sure… make it an option, but then it would come with a price tag.

That being said, it depends on the model. If the sole purpose of my business is to keep reminding you of my coaching program or my book series or [add your selection here], then free content without the advertising revenue (ie: affiliate programs) makes absolute sense.

However, if your business model is to build your audience (subscriber list) *specifically* to be able to develop a stream of income from the advertising that you lace through the publication, then users should have a choice: 1) pay $197 per year for that info OR 2) know that THEY are in charge of all emails they receive and simply learn to filter/delete the ad content.

I think even the consumer has to be respectful of the publishers time. Newspapers and magazines not only don’t give you free content (ie: you have to pay your $1 - $6.95 per issue) BUT they still load their publication full of advertising. It’s business. The only way it surives is through a WIN-WIN and putting time (and possibly money) into publishing high value content on a regular basis *without* monetization strategies is absolutely foolish.

Rob Toth, http://www.27AM.com

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