March 21st, 2007 by Bob Bly
My office is in the NYC area, and in the mornings, I listen to the Z100 Morning Zoo.
They recently ran a spot asking for help creating a new ad campaign.
And here are the qualifications they asked for: “Can you draw? Know PhotoShop? Familiar with YouTube?”
What does all this have to do with the core of successful advertising — a strong, compelling, well-crafted sales message stated in a fresh new way?
This is like help-wanted ads I see for freelance writers where the employer doesn’t seem to care about writing skill or subject matter expertise, but instead says they are looking for a writer who knows how to operate PowerPoint or Excel.
Has what’s important in marketing changed, or are the loonies ruling the roost?
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