November 14th, 2012 by Bob Bly
I was watching a video of Elvis singing How Great Thou Art on YouTube and a banner ad popped up over the video. It advertised a 35th anniversary Elvis Presley package for $125. Makes sense.
Then I watched another video, this one of Elvis singing Bridge Over Troubled Water. A banner popped up advertising Amicus Practice Management Software for law firms.
What sense does that make? How is that related to Elvis other than he had lawyers? How are these decisions made?
Amicus has such a narrow target market (lawyers), yet their banner is all over the place. The waste in their banner advertising must be enormous, since most of the people it reaches are not lawyers.
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