Bob Bly Direct Response Copywriter Official Banner

Amicus and Elvis

November 14th, 2012 by Bob Bly

I was watching a video of Elvis singing How Great Thou Art on  YouTube and a banner ad popped up over the video. It advertised a 35th anniversary Elvis Presley package for $125. Makes sense.

Then I watched another video, this one of Elvis singing Bridge Over Troubled Water. A banner popped up advertising Amicus Practice Management Software for law firms.

What sense does that make? How is that related to Elvis other than he had lawyers? How are these decisions made?

Amicus has such a narrow target market (lawyers), yet their banner is all over the place. The waste in their banner advertising must be enormous, since most of the people it reaches are not lawyers.

Share

This entry was posted on Wednesday, November 14th, 2012 at 3:22 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

76 responses about “Amicus and Elvis”

  1. Charles A Pennison said:

    I’m looking at an advertisement in “Reader’s Digest.”

    I see a large picture of a bowling ball in a bowling alley. The first line, in small font, is at the bottom of the picture and reads “Sometimes circles just make sense.”

    Who would have guessed that this ad is about the Stryker GetAroundKnee System.

    I know that I’m new to the ad copywriting profession, but this ad simply makes no sense to me.

    I would have written something like “Discover How The Stryker GetAroundKnee System Can Restore Your Knee’s Natural Circular Motion.” This opening line would be in larger font at the top of a picture of an older couple dancing.

    Maybe I’m just too rational.

  2. Jimmy said:

    I have a client who is an attorney. The concept of identifying an “ideal client” and marketing to them is a really tough sell. They want to be in as many places as possible – just in case.

    On the other side of the coin, like automobile dealerships, they have the profit margins built into their product/service to let it ride from time to time – just to see what happens.

  3. Courtney said:

    I have long since stopped trying to talk common sense into some of my clients. I make suggestions and they can take them or leave them. It used to bother if a client had idiotic ideas. Or when they wanted to waste thousands of dollars on something I was sure wouldn’t work. Now, I offer my best advice and that is all. I have lost too many clients in the past by standing up for time tested marketing principles and logic. I would probably starve if I whacked every client who had a silly idea with my marketing advice 2X4.

  4. Bob said:

    Bob,
    Since YouTube is now owned by Google it’s likely that they are delivering ads based on your previous search history in Google. So if you had been conducting research on “practice management software” for a copyrighting client Google would find you are the ideal prospect to receive such an ad, regardless of the content of the video.

  5. Bob Bly said:

    Good to know Bob, though I personally did not make such a search (I never search for clients, period).

  6. orthopaedic medical negligence expert said:

    Hello everyone, it’s my first visit at this web page, and post is actually fruitful for me,
    keep up posting these types of articles.

  7. Tiffani Hise said:

    You ought to join in a tournament very first of the greatest blogs on the internet. I will recommend this web website!

  8. rita riya said:

    I have gone through your post and I did not understand anything from your blog. You could have depicted some photo regarding your blog. Your post contains only some terms and short sentences. It reveals nothing to us. Add some more details regarding your blog I wanted to know about it. Eagerly waiting for the updated post. loose diamonds

  9. get help windows 10 said:

    This blog is really educational and i feel exiting to read it. ask any type of the windows related question and get free answer in my suggest web page. i hope it is really helping to solve all the problems in online.

  10. Rbort said:

    One should work for it to get agreement for the duration of regular day to day existence. Such articles are accepting their best occupation in progressing such activities in our lives. Since custom essay uk keeps us drive all the time towards a goal.

  11. Asad Mushtaq said:

    24Justice.pk is Pakistan’s First Legal Online Comparison Site, bringing transparency to the Legal Framework in Pakistan. If you need any suggestion, feel free to contact us any time.

  12. slipcovers neos overshoes canada said:

    Such a great blog is very difficult to get. I am very happy to join this Blog in today

  13. run 3 said:

    Thanks for sharing the information it was very helpful for me

  14. teer in shillong said:

    Thanks for the information, teer in shillong

  15. Rohaan said:

    I read your blog post and this is nice blog post.. thanks for taking the time to share with us. have a nice day heavy duty canvas tote bags wholesale

  16. voucher pro said:

    Offers are valid online at footlocker.com, by mail or phone. Does not apply to prior purchases or open orders and cannot be combined with any other offers.

    Foot Locker Discount Code

  17. wixay said:

    great post upsers 401k thanks for sharing with us

  18. linda said:

    thanks a lot for this great post. I am an ex employee of american employee and I loved using newjetnet aa login portal due to its simplicity,

  19. Jennifer Winget said:

    I have gone through this article names ‘Amicus and Elvis’. hp printer wont print from computer The main attraction of this site is the way of writing. So anyone can follow the content of this article. Thanks a lot for this great article.5

  20. Solar Panel said:

    Thanks for the information.

  21. Solar Panel said:

    Thanks for sharing this.
    https://www.solarpanelcostprice.com.au/

  22. Spotify Premium APK said:

    And i am glad reading your article. But wanna remark on some general things, The web site style is perfect, the
    articles is really nice

  23. Norton setup said:

    This is an informative blog. Keep it up. I am looking forward to this kind of blog. Thanks for sharing it with us norton.com/setup

  24. drcarpolisher.com said:

    The replacement of the 12V car socket is a very easy task. This task is a straight forward job that is easily done by yourself. When you replace a 12V car socket on your own.


    How to Replace a 12v Car Socket

  25. Pete said:

    A lot of goofy figures get thrown around by marketers promoting bigger-ticket copywriting courses to make it seem like a quick ticket to riches.

    http://forexsignals.eklablog.com/learn-forex-trading-and-make-money-a204197878
    http://groupspaces.com/tradeforex/pages/what-is-the-best-website-for-forex-trading
    http://flobba.m.esportsify.com/forums/Main-Forum/220/tips-on-how-to-make-forex-trading-easy/

  26. Swayer Scott said:

    Thanks for sharing this with us. This article on Elvis Presley is really impressive. We all know that Elvis Presley was a great musician. His contributions to the music world are irreplaceable. This article is written very beautifully and it is heart-warming. Immune Response Boosting Foods

  27. cc clarke coupons said:

    Try to match all stores and brands together by seeing who is given you the best discounts in Town, to search for your favorite store try.

  28. relenisds said:

    Texas on Saturday, March 13, Tuesday, March 16, and Saturday, March 20 at AT&T Stadium. The third round of the 2021 Monster Energy AMA Supercross will take place on Saturday, Arlington Supercross live March 13 in Arlington, Texas. Action kicks off with live qualifying coverage beginning at 2 p.m. EST/11 a.m. PST on Peacock Premium.

  29. foboka said:

    https://sketchfab.com/indigenousnzmaori
    https://www.facebook.com/liveontvsports/posts/209412514214619
    https://www.facebook.com/liveontvsports/posts/livestream-new-zealand-all-blacks-maori-vs-indigenous-australia-all-stars-rugby-/209412514214619/

  30. Luxury Lifestyle said:

    iPhone is the most technologically advanced phone containing tons of amazing features.
    To add more flair to your gadgets collection, you can gift your loved ones an Apple Watch

  31. One Dasty said:

    Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training ustomers a great amount of support, we assist in the preparations to make it less stressful. To provide a completely different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
    https://pugslandbreeder.company.com

  32. McOrlando said:

    All of Pitbull and puppy are sent home. Current on shots, deworming, flea treated, health certificate, genetic health guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
    https://pitbullbreeder.company.com

  33. robert said:

    https://savannahbengal.company.com/

  34. Neil patel said:

    asana

  35. MYSAVINGHUB said:

    I am glad that I am using this site. This is very helpful site. If you want to save your money then visit here. For further details click the link.

  36. Ndure Shoes said:

    From Ndure buy comfortable women training shirts at affordable price. Fast Shipping.

    NDURE brings you its wide range of men t shirts online. Now you can buy your favorites with just a tap You can find our t shirts online by logging into our site Our shirts are made with pure fabric that makes you stand out So don t wait around and shop from our collection of online t shirts.

  37. Jordan said:

    The US SEO marketing spending is projected to reach $129.59 billion in 2021.

  38. Hanoon said:

    Your source for all things search engine optimization SEO, including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
    An SEO providing professional SEO services (Technical, Local and International, and Outreach SEO) for medium and large enterprises.
    We‘ve analyzed top online retailers and summarized 10 winning techniques they use to create effective ad copies that convert strangers into customers.

  39. LetSaveBig said:

    Kohl’s is your single stop daily use brand for fashion, groceries, home items and a complete range of lifestyle with maximum savings.
    The prices at kohl’s are always economically suitable and fall in the range of an average buyer.
    Even though low price is a reason to fall in love with kohl’s, kohl’s online coupon code and kohl’s 30 off coupon is a deal that keeps you coming back for more.
    visit us at: Kohl’s 30% Coupons
    https://www.letsavebig.com/store/kohls-30-off-promo-code/

  40. mbc2030 live said:

    I am glad that I am using this web page. This may be very helpful website. If you need to save your cash then visit here. For further info click the hyperlink.

  41. Thisiswhy iwant said:

    Good gifts do exists, discover unique gifts for every occasion and more helpful for gifts selection for every occasions

  42. Thisiswhy iwant said:

    Good gifts do exists, discover unique gifts for every occasion and more helpful for gifts selection for every occasions.

  43. PandaXtream TV said:

    The perspective you have highlighted here was valid. Thanks for sharing it!

  44. Metro Shoes said:

    Metro shoes offer their customers the highest quality mens sports shoes, wallets, and sandals for men Get the best available sports shoes in pakistan, today So, buy only the best shoes online from Metro shoes We bring you only the highest quality mens shoes

  45. evden eve nakliyat izmir said:

    Evden eve nakliyatta guven ve kalite bir arada. izmir evden eve nakliyat evden eve nakliyat izmiristanbul izmir evden eve nakliyat

  46. Chinyere said:

    Chinyere is best Pakistani clothing brands. Check chinyere cloths collection online today.

  47. David Pearson said:

    General bandwagon is expected for the hope of the goals for the citizens. The passages of the deck company in Fairfield, CA are implied for the field. Skills are done for the tents by all issues. Path is fit for the structure for the toiled items for humans.

  48. The Citizen said:

    Great
    https://www.citizendailypost.com
    https://www.metrodailyreporter.com

  49. ShopECS said:

    ECS brings the best online shoes brands on sale in Pakistan. Grab women’s shoes on sale online from the ECS store today. The best shoes sale on brands is available with ease from ECS. The perfect women’s shoes on sale online are available in the best colors and designs. So, check out all the best shoe brand sales in Pakistan.

  50. Borjan Shoes said:

    Borjan is giving you the best quality rings for women. Our rings for girls are fashionable and premium quality product. We offer best and trendy design rings for girls in Pakistan. Our rings for women give you beauty and charm to your fingers look.

  51. Metro Shoes said:

    Metro is providing a wide range of men causal shoes including loafer shoes with a massive variety of designs and colors. Visit the metro shoes online store to grab your favorite one.

  52. Murphy Family Mover said:

    Looking for a moving service? Murphys movers is the best family movers in Illinois. Visit Now.

  53. Superior said:

    Superior Affordable Appliance Repair has become highly important for people these days. It is because appliances are essential home items that must be in working condition all the time. If they get out of order, you should hire professional appliance repair services that can fix them at affordable rates so that you can use them again.

  54. Mike Rooney said:

    Your blog provided us with valuable information. I am looking forward to read more blog posts from here keep it up!!Kevin Costner Vest

  55. Highway Fashions said:

    Check the latest collection of ramsha clothing online in Pakistan at Highwayfashions. Highwayfashions offers its customers the latest dresses of ramsha clothing online in all over Pakistan at low prices. So, grab your favorite dresses today.

  56. john wick said:

    Maurices is an apparel brand that designs outfits for women. Their vision is to bring stylish and fashionable clothes into the market. So, all the women can have outfits that they think are likable and are fun to wear too. visit website : maurices

  57. Hazzelwood said:

    We are here to help consumers save money when shopping online. We assist millions of customers in saving money each month by helping to find the most recent front of the pack discount code
    , promotions coupons, and discounts to their favorite retailers.

  58. tattooliege elektrisch said:

    Fußpflegestuhl elektrisch is a German term that translates to “electric foot care chair” in English. It refers to a specialized chair that is used in podiatry, nail salons, and other foot care settings to provide a comfortable and adjustable seating arrangement for clients undergoing foot treatments.

  59. Maples Closet said:

    Buy stylish shoulder bags for women at Maples Closet, your premier destination for modest fashion in the UAE. Explore our exquisite collection of shoulder bags, meticulously designed to embody the beauty and elegance of traditional Islamic clothing while embracing modern fashion trends.

  60. john76 said:

    open this site dnmaccess
    Nemesis Market
    Asap Market

  61. Lian Kang said:

    “Great information joy & hope and peace all is so nice advice for us , thanks for sharing it give us the first opportunity to visit this website along with you .
    i think you should write a article about military backpack manufacturers this will be very helpful.

  62. GuangzhouYakeda said:

    military backpack manufacturers

  63. Noah Ale said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about sushi bento boxes this will be very helpful.

  64. Guangzhou Weitai said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about

    sushi bento boxes this will be very helpful.

  65. Guangzhou Weitai said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about

    essence skin care products this will be very helpful.

  66. Neoltianhong said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about anti riot helmet manufacturers this will be very helpful.

  67. tian.hong said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about anti riot helmet manufacturers this will be very helpful.

  68. Seth Clarke said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about Duvet cover & bedding sets this will be very helpful.

  69. changxingtianjiaotextile said:

    Great information joy & hope and peace all is so nice advice for us. I think you should write a article about

    Duvet cover & bedding sets this will be very helpful.

  70. Melvin Richard said:

    I think you should write a article about liquid filling machine manufacturer this will be very helpful.

  71. BSNS Consulting said:

    Achieve prominent online visibility with BSNS Consulting’s Best Search Engine Marketing strategies. Our team leverages the power of search engines to place your brand at the top of search results, ensuring maximum exposure and targeted leads. Partner with us to optimise your search engine marketing efforts and stay ahead in the competitive digital realm.

  72. BabyBoxShop said:

    Surprise the new parents with our beautifully curated baby gift box. Each box is carefully assembled, filled with an assortment of baby essentials and delightful surprises. Our elegant packaging adds an extra touch of sophistication to your present, making it a memorable gift to celebrate the arrival of their precious little one.

  73. BSNS Consulting said:

    At BSNS Consulting, we offer you unparalleled Business Advisory Services near me. Our team of expert consultants is dedicated to providing personalised solutions that drive growth and success for your business. Whether you’re a startup or an established company, our strategic insights and industry knowledge will empower you to make informed decisions and achieve your goals.

  74. iHost VPS said:

    Experience the ultimate performance and control with our Cheap Dedicated Server solutions. Get the entire server dedicated solely to your needs, without the high costs typically associated with dedicated hosting. Our affordable packages provide powerful hardware, optimal uptime, and comprehensive support to meet the demands of resource-intensive applications, websites, or projects.

  75. Vallee Real Estate said:

    Valle Real Estate presents an array of Stonegate Condos for Sale available in the prestigious Stonegate community. Experience luxury living in these thoughtfully designed condominiums, each boasting modern amenities and impeccable craftsmanship, providing a perfect blend of elegance and comfort.

  76. TipTop Enrichtung said:

    A barberstuhl is a specialized chair used in barbershops. It is designed to provide comfort to male clients and facilitate optimal working posture for the barber.hese chairs often have a classic design and can be antique or retro-styled.

Leave a Reply