April 16th, 2008 by Bob Bly
Copy has to make logical sense, so readers may be a bit confused by the direct mail promo I received today from Ode magazine.
The order card gives two choices. You can select either “payment enclosed” or “bill me.”
But in all-cap red letters, the copy says “DON’T SEND MONEY.”
If I am not supposed to send money, why are they telling me I can enclose payment?
I think what they MEANT to say was something like “You need not send money now. We’ll bill you later, if you like.”
Or do you see absolutely no disconnect between “payment enclosed” and “don’t send money”?
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