“The American newspaper industry is on the brink of a collapse [and] nothing can prevent this,” writes media consultant Paul Gillin in BtoB (12/11/06, p. 10).
Among the facts he cites:
* The percentage of people under 25 who read newspapers is half the number of people over 65 who read papers.
* While the U.S. has added 40 million new households in the last 30 years, newspaper circulation has actually declined.
* One study reports that news aggregation Web sites have cost Bay Area newspapers $50 million a year in lost ad revenue.
The problem, says Gillin, is that “newspapers still operate as if they were the gatekeepers of news, but that gate has swung wide open.”
Gillin believes that over the next 20 years or so, most of America’s 1,450 daily newspaper will die — to be replaced by special interest online communities.
What do you think?
Are newspapers dead?
Or will they still be thrown on lawns daily in 2106?