Answer to “Test Your Business I.Q.”

March 21st, 2005 by Bob Bly

The correct answer is ?B.? MM, a successful bar owner, says the best people to hire as bartenders are attractive young men.

?You want to fill your bar with young, successful men, because they are the most profitable bar customers,? says MM.

The attractive male bartenders cause the bar to be filled with women ? and the crowd of women, in turn, attracts men.

Both Harry Joiner and Bret Cooper nailed it in their comments responding to my post.

?Assuming you want a large clientele who spend big bucks, I?d say you need hunky young men,? says Brett. ?Guys, particularly young guys, buy most of the drinks. They don?t go to bars to pick up female bartenders. They go to pick up female patrons. Hunky bartenders ensure more female repeat customers who in turn draw more paying men.?

The point is that in almost every business, there are a few success principles that are known to people who are in the business ? but are invisible to everyone else.

And usually, these success principles are counter-intuitive — the opposite of what common sense and intelligence would predict.

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17 responses about “Answer to “Test Your Business I.Q.””

  1. John Thomas said:

    So, Bob, my question now would be, what counterintuitive “secrets” would you say there are to becoming a successful direct response copywriter (since that would be a particular business you are familiar with)?

  2. Toby said:

    So, Bob my question now would be, where can I find this bar in Hot’Lanta? I know lots of women who would be happy to help make it a successful venture ;-)

  3. Jim Logan said:

    Three things crossed my mind when I read the “correct” answer:

    1. I got the first part wrong and the second two parts right.
    2. If you get the first part wrong, the second two parts don’t matter.
    3. Its been a long time since I’ve been in a bar. I should either do more research or stick to a discipline I know better.

    How about a beer? The first round’s on me!

  4. Bruce DeBoer said:

    I’m still going to hold to my original comment. You need to know where the bar is located and who were the clientele. There are a few bars in the meat packing district of NYC that pretty young male bartenders would do well in at all. Trust me on this one.

    However, the point is well received Bob.

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