Are magazines — and magazine advertising — dying a slow death?
In the movie “In Good Company,” Dennis Quaid single-handedly saves his publishing company’s fading sports magazine by convincing the owner of an auto manufacturer to make a huge ad buy.
When Topher Grace congratulates Quaid on saving the mag, Quaid tells him he also did it for the advertiser’s benefit, stating: “It will be good for his business!”
Topher is stunned. “You mean you actually BELIEVE in this stuff?” he asks Quaid.
Quaid replies: “Of course. Why else would I do it?”
Quaid’s character believed in magazine advertising … but do you?
Do you recommend full-page ad campaigns in business and consumer magazines to your boss or clients today?
Or do you feel that magazines are yesterday’s news — and if so, where do you tell clients to spend marketing dollars instead?
SEO? Google Adwords? Contextual advertising? Direct mail? Telemarketing?