July 5th, 2006 by Bob Bly
Are magazines — and magazine advertising — dying a slow death?
In the movie “In Good Company,” Dennis Quaid single-handedly saves his publishing company’s fading sports magazine by convincing the owner of an auto manufacturer to make a huge ad buy.
When Topher Grace congratulates Quaid on saving the mag, Quaid tells him he also did it for the advertiser’s benefit, stating: “It will be good for his business!”
Topher is stunned. “You mean you actually BELIEVE in this stuff?” he asks Quaid.
Quaid replies: “Of course. Why else would I do it?”
Quaid’s character believed in magazine advertising … but do you?
Do you recommend full-page ad campaigns in business and consumer magazines to your boss or clients today?
Or do you feel that magazines are yesterday’s news — and if so, where do you tell clients to spend marketing dollars instead?
SEO? Google Adwords? Contextual advertising? Direct mail? Telemarketing?
This entry was posted on Wednesday, July 5th, 2006 at 12:55 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.