Comments on: Are Magazines Obsolete?

By: bears

bears — Tue, 22 May 2007 08:22:32 +0000

I’ll tell my colleagues about your page..!

By: bianchi

bianchi — Sun, 22 Apr 2007 05:01:31 +0000

Lavoro eccellente! ..ringraziamenti per le informazioni..realmente lo apprezzo: D

By: Incorporation Liechtenstein Offshore

Incorporation Liechtenstein Offshore — Tue, 10 Oct 2006 15:08:29 +0000

great blog, keep it comming.

By: Tom Chandler

Tom Chandler — Mon, 24 Jul 2006 02:24:50 +0000

Print advertising is simply one media channel, and yes - some of my clients’ print dollars are heading for online programs instead. It’s neither good nor bad, though I find myself recommending online media to clients because of its bi-directional flow of information (print flows one way).

Some of my clients are building online communities; they’re reinforcing their brand, driving revenues and creating “brand fanatics” who sell the client’s product for them. Print can be one part of this process (and not every market is ready for this approach), but gone are the days when print got the advertising dollars because it was the only game in town (and happily too).

Tom Chandler
The Writer Underground blog

By: Hannah

Hannah — Mon, 17 Jul 2006 23:36:49 +0000

I guess it depends on what kind of magazine it is. I’ve never read the Enquirer but I regularly read articles (and ads) in The Economist and in Wirtschaftswoche (a German business magazine).

Hannah

By: Matthew Peschong

Matthew Peschong — Thu, 13 Jul 2006 18:42:43 +0000

I think advertising in magazines has a small demographic. The only people I know still reading magazines are housewives, or my mother, picking up a copy of Star Magazine or the Enquirer at the grocery store checkout lane on an impulse buy.

Also, the only people reading magazines are those on the ‘toilet’ trying to focus on something other than the floor. I don’t know about you but being simple minded and just ‘looking at the pretty ads’ is what I tend to do when I’m on the toilet… then again, that must be too much information for some.

Anyways, case in point, I agree. Magazines are dying out. At least in my life they are.

Matthew Peschong
http://www.CaffeineMarketing.com/

By: SpongeBob Fan

SpongeBob Fan — Thu, 06 Jul 2006 00:40:37 +0000

Depending (obviously!) on what you’re selling, local newspapers can be very good. You might be surprised how many people read them — especially when they are looking for something in the neighborhood. Direct mail is also a stable workshorse for my clients.

By: Susan Getgood

Susan Getgood — Wed, 05 Jul 2006 23:37:34 +0000

Yeah, I still believe in advertising. Sort of. I don’t recommend blanket ad buys, ever. Never have. But I do beleive that selective placement of ads can be useful to reinforce the overall message we send to a market. If a publication is a target for your editorial (ie PR), it should at least be on the consideration list for advertising and other marketing promo.

Especially with consumer and niche products. Perhaps less so with B2B.