Rep. Anna Eshoo (D., CA) seems to think so.
According to an article in Parade (9/27/09, p. 6), Eshoo recently introduced the Commercial Advertisement Loudness Migitation Act (CALM) — I kid you not.
If CALM passes, the FCC would be required to set new limits requiring lower volume on TV commercials.
Consumer advocates support CALM, arguing that “Advertisers simply do not have a right to scream at consumers in their living rooms,” says Joel Kelsey of Consumers Union.
Advertisers and the FCC point out that if consumers want less volume on TV commercials, they can simply use their remotes to turn down the sound.
Where do you stand on this fairly trivial but very controversial issue?
Should advertisers be forced by law to make TV commercials quieter?
Or can we leave it to consumers to combat loud TV commercials with the VOLUME control on their remotes?
What say you?