Comments on: Are You a Commodity?

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By: Dan Horne

Dan Horne — Tue, 05 Sep 2006 23:51:58 +0000

Those are good ideas. Thanks, Bob

By: Bob Bly

Bob Bly — Tue, 05 Sep 2006 15:48:34 +0000

Dan, there are several ways. One is to have a guru behind the site, such as a race car driver or automotive columnist for a local newspaper.

By: Dan Horne

Dan Horne — Tue, 05 Sep 2006 02:47:53 +0000

I hope people are still reading this thread because I have a question about commodities. I’m a web developer and designer by trade and one of the areas I’ve been developing is the second-hand car sales site. It seems to me that car sites are commodities – you can offer a searchable database, but apart from the graphic design elements, all sites are the same.

So my question is: can you differentiate a car sales site through copy? My guess is that prospective buyers simply search the car sites for the make and model that they’re after, and then make a decision on price. There may be factors like after sales service, but my gut feel is that people ignore these soft sell points. I’d love to know what others think about this.

By: Sean Woodruff

Sean Woodruff — Wed, 30 Aug 2006 18:14:34 +0000

With competent marketing and selling, the price objection you mention above shouldn’t be an issue.

The problem with the proof reader is he didn’t give you any proof to read. Without proof, there can be no value and the basis becomes price. Price is an idea that needs to infused with value.

If you haven’t already, I would suggest everyone here reads “Pricing on Purpose” by Ronald Baker. It’s excellent and sheds a light on a very important business issue that many don’t pay much attention to. Ok, I’ll admit, that is a cheap pun. Sorry, that’s a poor pun also. I’ll stop now.