April 28th, 2008 by Bob Bly
According to an article in the Daily News (4/28/08, p. 8), the two Democratic front runners have spent a record $110 million on TV commercials — $70 million for Obama and $40 million for Hillary.
I know next to nothing about political advertising, but it seems to me these ads can influence voters in 3 different ways:
1–Give the candidate more air time — so he or she is always on the voter’s mind.
2–Present the candidate’s views — so that voters who support those views will vote for him or her.
3–Communicate the candidate’s personality and values — to make voters like him or her.
Do the TV commercials for Obama and Hillary have these or any other effect on you?
Or do you form your opinions of the candidates based on input from other sources — and if so, which?
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