Comments on: B.S. in Toyota Advertising

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By: Joseph Benson

Joseph Benson — Thu, 30 Aug 2012 15:37:40 +0000

Sad to see such nonsense in advertising. The statement does not mean anything to the average car buyer. Most I know of that are buying cars want to know exactly the MPG along with warranty. I also don’t see how that creates emotion.

By: Beth Norris

Beth Norris — Tue, 14 Aug 2012 22:00:54 +0000

I too, have become much more discerning in what I want to hear from advertising. Words like ‘Dynamic’ or ‘Legendary’ don’t help me decide how a product will benefit me.
In a ladies’ clothing catalog, the phrase, “Fully Fashioned Sleeves” is common. Well I certainly hope they are fully fashioned and not cut off somewhere in the middle!
Ad ad I read in a travel brochure boasted of the “Uninhabited white sand beaches” nearby, yet in the next sentence it assured “5-Star Dining”. What? The diners don’t go for a swim?

By: Kent

Kent — Sat, 30 Jun 2012 16:19:59 +0000

Legendary miles per gallon??? Not able to convince me to buy its car, sorry!

By: Oliver Radini

Oliver Radini — Tue, 12 Jun 2012 16:36:19 +0000

Automotive advertising seems to be getting more and more vague

By: Ron Tracy

Ron Tracy — Tue, 12 Jun 2012 12:06:24 +0000

A legend (i.e. legendary) refers to a story that is thought to be historical but that’s not verifiable. Technically, this rules out Marilyn as she was quite verifiable As for Toyota, it’s a very poor use of the word but this is not a new tactic by Madison Ave. For them, it’s not about being correct, it’s about creating emotion and we all love our legends and legendary things.

By: William Reynolds

William Reynolds — Tue, 12 Jun 2012 03:49:06 +0000

The odd thing about it is the fact that MPG is a measurement. How does a measurement qualify as legendary — unless it applies to, say, Marilyn Monroe?