May 30th, 2007 by Bob Bly
According to an article in Internet Marketing Report (5/25/07), 52% of U.S. adults never read a blog, and 16% don’t even know what a blog is.
The article concludes that investing a lot of your marketing budget in blogging “doesn’t make a whole lot of sense.”
Do you agree with that conclusion? Disagree? Why?
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