Comments on: Bad News for Blogging Evangelists? http://bly.com/blog/general/bad-news-for-blogging-evangelists/ bly.com direct marketing blog Mon, 21 May 2012 07:00:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Keith http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-513953 Keith Sun, 09 Sep 2007 22:08:26 +0000 http://www.bly.com/blog/?p=261#comment-513953 Hi, I find it hard to believe 52% of adults never read a blog. I think that most of these 52% don't know what a blog is and probably read articles from blogs but don't realize they are reading a blog. Hi,

I find it hard to believe 52% of adults never read a blog. I think that most of these 52% don’t know what a blog is and probably read articles from blogs but don’t realize they are reading a blog.

]]> By: Bad News for Blogging Evangelists? : My Netrepreneur http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-397539 Bad News for Blogging Evangelists? : My Netrepreneur Fri, 22 Jun 2007 16:46:20 +0000 http://www.bly.com/blog/?p=261#comment-397539 [...] Bad News for Blogging Evangelists? According to an article in internet marketing Report (5/25/07), 52% of U.S. adults never read a blog, and 16% don’t even know what a blog is. The article concludes that investing a lot of your marketing budget in blogging “doesn’t make a whole lot of sense.” Do you agree with that conclusion? Disagree? Why? [...] [...] Bad News for Blogging Evangelists? According to an article in internet marketing Report (5/25/07), 52% of U.S. adults never read a blog, and 16% don’t even know what a blog is. The article concludes that investing a lot of your marketing budget in blogging “doesn’t make a whole lot of sense.” Do you agree with that conclusion? Disagree? Why? [...]

]]> By: vsisanlajg http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-391431 vsisanlajg Mon, 18 Jun 2007 21:13:46 +0000 http://www.bly.com/blog/?p=261#comment-391431 Hello! Good Site! Thanks you! sttnuevwxwosd Hello! Good Site! Thanks you! sttnuevwxwosd

]]> By: Greg Padley http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-374037 Greg Padley Fri, 08 Jun 2007 14:40:26 +0000 http://www.bly.com/blog/?p=261#comment-374037 Just like any tool in your marketing tool box, blogs can be effective -- but you need to have a strategy, objectives and goals. Too many people jump on the blooging band wagon based on all the talk. Starting a business blog without a real plan is a waste of time and money. I recently came across two articles that would be of interest to participants in this conversation: Plan to be Social: Strategies for Implementing Social Media for Enterprises http://navigator.cision.com:80/current/Plan_to_be_Social.asp New ROI of blogging report from Forrester Research http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html -Greg Just like any tool in your marketing tool box, blogs can be effective — but you need to have a strategy, objectives and goals. Too many people jump on the blooging band wagon based on all the talk. Starting a business blog without a real plan is a waste of time and money. I recently came across two articles that would be of interest to participants in this conversation:

Plan to be Social: Strategies for Implementing Social Media for Enterprises
http://navigator.cision.com:80/current/Plan_to_be_Social.asp

New ROI of blogging report from Forrester Research
http://blogs.forrester.com/charleneli/2007/01/new_roi_of_blog.html

-Greg

]]> By: Tim King http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-369540 Tim King Wed, 06 Jun 2007 16:42:26 +0000 http://www.bly.com/blog/?p=261#comment-369540 Bob wrote: "My concern with blogging evangelists is that the metrics they quote... readers, page views, Google rankings, impressions — never, as you put it,the things that matters: money..." Shh! Just between us: Anything you can measure with direct mail or with email or on any non-blogging website, you can measure with a blog. Sometimes how you measure is different, but you can still measure. The reason blogging evangelists focus on the wrong metrics is because that's just what they're used to measuring. It's just as easy to focus on the <em>right</em> metrics, as I urge my clients to do. But don't spread that around, or everyone might start... -TimK Bob wrote: “My concern with blogging evangelists is that the metrics they quote… readers, page views, Google rankings, impressions — never, as you put it,the things that matters: money…”

Shh! Just between us: Anything you can measure with direct mail or with email or on any non-blogging website, you can measure with a blog. Sometimes how you measure is different, but you can still measure. The reason blogging evangelists focus on the wrong metrics is because that’s just what they’re used to measuring. It’s just as easy to focus on the right metrics, as I urge my clients to do. But don’t spread that around, or everyone might start…

-TimK

]]> By: Blogs Aren’t For Selling Things; They’re For Building Relationships » B2B MarCom Writer Blog http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-368873 Blogs Aren’t For Selling Things; They’re For Building Relationships » B2B MarCom Writer Blog Wed, 06 Jun 2007 10:26:55 +0000 http://www.bly.com/blog/?p=261#comment-368873 [...] Bob Bly has a fierce discussion raging at his blog on the measureability of blogs. In one of his comments, Bob states that you can’t measure true ROI with a blog — that is, the number of sales. [...] [...] Bob Bly has a fierce discussion raging at his blog on the measureability of blogs. In one of his comments, Bob states that you can’t measure true ROI with a blog — that is, the number of sales. [...]

]]> By: Mordechai (Morty) Schiller http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-367763 Mordechai (Morty) Schiller Wed, 06 Jun 2007 00:20:54 +0000 http://www.bly.com/blog/?p=261#comment-367763 Bob: I actually did create and run a PR campaign aimed at bloggers -- for John Wiley & Sons. Working with Steve O'Keefe, I pitched Alan Dershowitz's book "The Case for Peace" to a list of bloggers. You can see more about the campaign at http://wordrider.blogspot.com/2006/02/blog-pr-with-or-without-blog.html I know your next question, Bob. Regrettably, Wiley did not share the results of the campaign with me. However, Dershowitz's book is a niche item, so it may be hard to measure the blip in sales. But a blog PR campaign can make a dramatic difference for a general interest book, as it did for "The 4-Hour Workweek." Morty Bob: I actually did create and run a PR campaign aimed at bloggers — for John Wiley & Sons. Working with Steve O’Keefe, I pitched Alan Dershowitz’s book “The Case for Peace” to a list of bloggers. You can see more about the campaign at http://wordrider.blogspot.com/2006/02/blog-pr-with-or-without-blog.html

I know your next question, Bob. Regrettably, Wiley did not share the results of the campaign with me. However, Dershowitz’s book is a niche item, so it may be hard to measure the blip in sales. But a blog PR campaign can make a dramatic difference for a general interest book, as it did for “The 4-Hour Workweek.”

Morty

]]> By: Bob Bly http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-367513 Bob Bly Tue, 05 Jun 2007 21:54:44 +0000 http://www.bly.com/blog/?p=261#comment-367513 Morty: are you seriously saying that marketers should create a PR campaign aimed at bloggers? Do many PR agencies and corporate PR departments do this? I don't know--just asking. Seems like most blog success stories are limited to promoting books, speaking, and consulting. Morty: are you seriously saying that marketers should create a PR campaign aimed at bloggers? Do many PR agencies and corporate PR departments do this? I don’t know–just asking. Seems like most blog success stories are limited to promoting books, speaking, and consulting.

]]> By: Mordechai (Morty) Schiller http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-366511 Mordechai (Morty) Schiller Tue, 05 Jun 2007 13:44:17 +0000 http://www.bly.com/blog/?p=261#comment-366511 Bob, See this article from Advertising Age yesterday http://adage.com/digital/article?article_id=117025 Steve Rubel writes about how Timothy Ferriss sent his new book "The 4-Hour Workweek" to the best-seller list using essentially nothing more than blogs. His conclusion: There are three tangible lessons in Tim's story: 1) Go where bloggers are. 2) Be there with a message and a story that will appeal to their interests, not yours. 3) Nurture the relationships online and off. Agencies can replicate this success. The challenge is to do so while maintaining margins. Morty Bob, See this article from Advertising Age yesterday http://adage.com/digital/article?article_id=117025

Steve Rubel writes about how Timothy Ferriss sent his new book “The 4-Hour Workweek” to the best-seller list using essentially nothing more than blogs. His conclusion:
There are three tangible lessons in Tim’s story: 1) Go where bloggers are. 2) Be there with a message and a story that will appeal to their interests, not yours. 3) Nurture the relationships online and off. Agencies can replicate this success. The challenge is to do so while maintaining margins.

Morty

]]> By: Bob Bly http://bly.com/blog/general/bad-news-for-blogging-evangelists/#comment-365084 Bob Bly Tue, 05 Jun 2007 00:10:37 +0000 http://www.bly.com/blog/?p=261#comment-365084 Shel: e-zines still work like gangbusters, but as with everything else, it gets more and more difficult to make it work. Although some of the fall-off is certainly deliverability problems, I believe most of it is simply that there is too much e-mail competing for the user's limited time and attention. Shel: e-zines still work like gangbusters, but as with everything else, it gets more and more difficult to make it work. Although some of the fall-off is certainly deliverability problems, I believe most of it is simply that there is too much e-mail competing for the user’s limited time and attention.

]]>