Comments on: Bly’s Theory of Blogging http://bly.com/blog/general/blys-theory-of-blogging/ bly.com direct marketing blog Mon, 21 May 2012 07:00:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Indian Technology Blog http://bly.com/blog/general/blys-theory-of-blogging/#comment-682136 Indian Technology Blog Sun, 26 Feb 2012 09:00:47 +0000 http://www.bly.com/blog/?p=285#comment-682136 <strong>Indian Technology Blog...</strong> [...]Bly’s Theory of Blogging - bly.com blog - bly.com direct marketing blog[...]... Indian Technology Blog…

[...]Bly’s Theory of Blogging – bly.com blog – bly.com direct marketing blog[...]…

]]> By: How Much Time Should You Spend Blogging? http://bly.com/blog/general/blys-theory-of-blogging/#comment-678904 How Much Time Should You Spend Blogging? Thu, 04 Feb 2010 15:45:15 +0000 http://www.bly.com/blog/?p=285#comment-678904 [...] his post, Bly states his theory of blogging. He says “Anyone who blogs more than 10 minutes a day — or more than an hour a week — is [...] [...] his post, Bly states his theory of blogging. He says “Anyone who blogs more than 10 minutes a day — or more than an hour a week — is [...]

]]> By: WillR http://bly.com/blog/general/blys-theory-of-blogging/#comment-623927 WillR Wed, 28 Nov 2007 21:17:06 +0000 http://www.bly.com/blog/?p=285#comment-623927 Bob, love your stuff. I'd like to offer one addition to your theory: No matter how much time you choose to spend blogging, you MUST proof each post to minimize typos! (And I don't mean "you" in the "most persuasive words" sense; I mean YOU, Bob! :o) Bob, love your stuff. I’d like to offer one addition to your theory:

No matter how much time you choose to spend blogging, you MUST proof each post to minimize typos!

(And I don’t mean “you” in the “most persuasive words” sense; I mean YOU, Bob! :o )

]]> By: Yvonne DiVita http://bly.com/blog/general/blys-theory-of-blogging/#comment-602759 Yvonne DiVita Sat, 10 Nov 2007 19:03:57 +0000 http://www.bly.com/blog/?p=285#comment-602759 You're at it again, are you, Bob? I HAVE to blog more than an hour a week... I get paid to blog. On top of that, after going over our client list recently, we discovered that 73% of our clients came to us via the blog (without ANY mention on the blog of what we do - they came because they liked the blog and wrote to me; or they were referred by blogger friends.) So... if I were not blogging every day...I would not be in business. Blogging for business is alive and well. If you want to learn how to do it right, don't listen to Bob... apparently he still doesn't get it. You’re at it again, are you, Bob? I HAVE to blog more than an hour a week… I get paid to blog. On top of that, after going over our client list recently, we discovered that 73% of our clients came to us via the blog (without ANY mention on the blog of what we do – they came because they liked the blog and wrote to me; or they were referred by blogger friends.) So… if I were not blogging every day…I would not be in business.

Blogging for business is alive and well. If you want to learn how to do it right, don’t listen to Bob… apparently he still doesn’t get it.

]]> By: Blogging is a Waste of Time « http://bly.com/blog/general/blys-theory-of-blogging/#comment-575976 Blogging is a Waste of Time « Tue, 23 Oct 2007 02:59:56 +0000 http://www.bly.com/blog/?p=285#comment-575976 [...] One of my favorite copyrighters Bob Bly had this to say in a recent post: [...] [...] One of my favorite copyrighters Bob Bly had this to say in a recent post: [...]

]]> By: Sheri Cyprus http://bly.com/blog/general/blys-theory-of-blogging/#comment-570936 Sheri Cyprus Fri, 19 Oct 2007 11:45:15 +0000 http://www.bly.com/blog/?p=285#comment-570936 This post is a little late for this section, but I'm catching up on Bob's blogs. I realize I ruin my productivity when I spend too much time reading blogs and checking email during my billable hours, so I'm trying to schedule time all at once to do that. It's been tough, but I'm learning! :) I just wanted to say that I'm not taking joy in your misery, Bob, but as a fairly new dm copywriter, I take some consolation that even experts like you sometimes also "agonize over the copy for a client's direct mail piece." :) This post is a little late for this section, but I’m catching up on Bob’s blogs. I realize I ruin my productivity when I spend too much time reading blogs and checking email during my billable hours, so I’m trying to schedule time all at once to do that. It’s been tough, but I’m learning! :) I just wanted to say that I’m not taking joy in your misery, Bob, but as a fairly new dm copywriter, I take some consolation that even experts like you sometimes also “agonize over the copy for a client’s direct mail piece.” :)

]]> By: Bob Bly http://bly.com/blog/general/blys-theory-of-blogging/#comment-539631 Bob Bly Wed, 26 Sep 2007 12:02:46 +0000 http://www.bly.com/blog/?p=285#comment-539631 TC: Here's the problem with your approach: how many sign-ups do you get per week from your blog? What do those sign-ups cost vs. other methods. Example (made up): If your time is worth $200 an hour, and you blog 3 hours a week, it costs you $600 per week. If your blogging generates 10 new sign-ups weekly, you are paying $60 per new name. That compares very unfavorably with coregistration, pay per click, and other list-building methods that can bring you new names for between $1 to $2 per name, right? It's not time/cost-effective. To quote Fred Gleeck: "Measurement eliminates argument." Most bloggers -- most online marketers -- don't measure enough. TC: Here’s the problem with your approach: how many sign-ups do you get per week from your blog? What do those sign-ups cost vs. other methods. Example (made up): If your time is worth $200 an hour, and you blog 3 hours a week, it costs you $600 per week. If your blogging generates 10 new sign-ups weekly, you are paying $60 per new name. That compares very unfavorably with coregistration, pay per click, and other list-building methods that can bring you new names for between $1 to $2 per name, right? It’s not time/cost-effective. To quote Fred Gleeck: “Measurement eliminates argument.” Most bloggers — most online marketers — don’t measure enough.

]]> By: Terrance Charles http://bly.com/blog/general/blys-theory-of-blogging/#comment-538828 Terrance Charles Tue, 25 Sep 2007 22:16:24 +0000 http://www.bly.com/blog/?p=285#comment-538828 I personally spend atleast 30 minutes a day on my blog, and on other blogs if they catch my attention like this one did. I don't think there is a limit to the amount of time spent. If it's productive and it's making you money, or getting you signups and subscribers etc, it's worth it. It also depends on readership too, if you have a big subscriber base for your blog, you have to keep it updated more than if you had a smaller group because more readers will be able to see it and respond, so you can move on to next content. If your readership isn't as big, then you can spend less time and give them a chance to check it out. It's fun, profitable, and it gives you authority in your niche. Is it the future of business, I think it will have a BIG part to do with it, but I don't think it's going to be responsible for all business. Terrance Charles www.terrancecharles.com/blog I personally spend atleast 30 minutes a day on my blog, and on other blogs if they catch my attention like this one did. I don’t think there is a limit to the amount of time spent. If it’s productive and it’s making you money, or getting you signups and subscribers etc, it’s worth it.

It also depends on readership too, if you have a big subscriber base for your blog, you have to keep it updated more than if you had a smaller group because more readers will be able to see it and respond, so you can move on to next content. If your readership isn’t as big, then you can spend less time and give them a chance to check it out.

It’s fun, profitable, and it gives you authority in your niche. Is it the future of business, I think it will have a BIG part to do with it, but I don’t think it’s going to be responsible for all business.

Terrance Charles
http://www.terrancecharles.com/blog

]]> By: Fern http://bly.com/blog/general/blys-theory-of-blogging/#comment-538724 Fern Tue, 25 Sep 2007 20:30:05 +0000 http://www.bly.com/blog/?p=285#comment-538724 Ad Age reported this year that 35 million workers -- or one in four people in the US labor force -- spend an average of 3.5 hours, or 9%, of each work day reading blogs. I think that maybe that's too much of a "much-needed break." I read 4 blogs -- two for fun (including www.dooce.com and Stanley Bing's blog) and two for work (including this one). But I'm on them less than 10 minutes. The other work blog I read (and respond to) has actually brought some work my way - so being involved with blogs can be and should be part of your marketing mix. For those with a name like Bob's or Bing's, they can have their blog. For someone like me, reading and posting -- especially and obviously posting -- is enough. Ad Age reported this year that 35 million workers — or one in four people in the US labor force — spend an average of 3.5 hours, or 9%, of each work day reading blogs. I think that maybe that’s too much of a “much-needed break.”

I read 4 blogs — two for fun (including http://www.dooce.com and Stanley Bing’s blog) and two for work (including this one). But I’m on them less than 10 minutes.

The other work blog I read (and respond to) has actually brought some work my way – so being involved with blogs can be and should be part of your marketing mix. For those with a name like Bob’s or Bing’s, they can have their blog. For someone like me, reading and posting — especially and obviously posting — is enough.

]]> By: Michael Roach http://bly.com/blog/general/blys-theory-of-blogging/#comment-538428 Michael Roach Tue, 25 Sep 2007 15:47:38 +0000 http://www.bly.com/blog/?p=285#comment-538428 Maybe someday I'll find time to blog... It's certainly not a priority right now. Maybe someday I’ll find time to blog… It’s certainly not a priority right now.

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