Comments on: Bob Bly on YouTube! http://bly.com/blog/general/bob-bly-on-youtube/ bly.com direct marketing blog Tue, 06 Jan 2009 06:21:50 +0000 http://wordpress.org/?v=2.3.1 By: Mark http://bly.com/blog/general/bob-bly-on-youtube/#comment-673445 Mark Wed, 16 Apr 2008 08:20:50 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-673445 Without an accurate tracking, there is little point in trying something new. We just don't know if it works or not, right? I think this is a similar situation @Jim...I think we are talking about "conversions", not traffic sources here Without an accurate tracking, there is little point in trying something new. We just don’t know if it works or not, right? I think this is a similar situation
@Jim…I think we are talking about “conversions”, not traffic sources here

]]> By: sooboth http://bly.com/blog/general/bob-bly-on-youtube/#comment-670099 sooboth Wed, 16 Jan 2008 23:10:58 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-670099 http://sooboth.blogspot.com http://sooboth.blogspot.com

]]> By: Jim Furr http://bly.com/blog/general/bob-bly-on-youtube/#comment-669604 Jim Furr Tue, 15 Jan 2008 19:48:18 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-669604 Also, Camtasia Studio 3 is FREE now! Hurry while it lasts, Jim Also, Camtasia Studio 3 is FREE now!

Hurry while it lasts,

Jim

]]> By: Jim Furr http://bly.com/blog/general/bob-bly-on-youtube/#comment-669083 Jim Furr Mon, 14 Jan 2008 07:07:58 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-669083 I am not sure why tracking is difficult. My tracker shows a "From" source and that is enough. Video has come of age since most of the internet has High speed access. Youtube and the "look-a-likes are where everything is moving now. Audio versus the Written Word and Video. This creates much more of a connection with your prospect that ever before. And faster trust = more sales faster. Video + shorter sales copy is key here IMHO. Sell with video - learn it, do it. Jim OH, we all have video capability built into our computers now> Start, Programs, accressories, Windows Movie Make). Google how to use it (free) and here is a free audio creator and editor (pro): Google "Audacity". No need for a better one (IMHO). Get a good Mic. $50 at Wally World. I am not sure why tracking is difficult.

My tracker shows a “From” source and that is enough.

Video has come of age since most of the internet has High speed access.

Youtube and the “look-a-likes are where everything is moving now.

Audio versus the Written Word and Video.

This creates much more of a connection with your prospect that ever before. And faster trust = more sales faster.

Video + shorter sales copy is key here IMHO.

Sell with video - learn it, do it.

Jim
OH, we all have video capability built into our computers now> Start, Programs, accressories, Windows Movie Make).

Google how to use it (free) and here is a free audio creator and editor (pro):
Google “Audacity”.
No need for a better one (IMHO).

Get a good Mic. $50 at Wally World.

]]> By: John Gilger http://bly.com/blog/general/bob-bly-on-youtube/#comment-635274 John Gilger Thu, 06 Dec 2007 21:36:20 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-635274 I think Web 2.0 is simply making us remember that successful marketing is based on building good relationships with our prospective and current customers. I, for one, will be glad to see the "carnival barker" approach of a lot of Web 1.0 sites fade into the sunset... or get tossed on the rubbish heap of history. I think Web 2.0 is simply making us remember that successful marketing is based on building good relationships with our prospective and current customers.

I, for one, will be glad to see the “carnival barker” approach of a lot of Web 1.0 sites fade into the sunset… or get tossed on the rubbish heap of history.

]]> By: Apryl Parcher http://bly.com/blog/general/bob-bly-on-youtube/#comment-627036 Apryl Parcher Fri, 30 Nov 2007 22:35:13 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-627036 I'm in the process now of doing a white paper on New Social Media, and interviewed Drayton Bird about his opinions on it--since he was pals with the late, great, David Ogilvy, and has seen his share of changes over the years. His comments were VERY enlightening. I'll have snippets up on my blog in the next week or so. Basically, though, what marketers have to remember about this new Web 2.0 stuff is that it's just another medium for relaying messages, and it isn't going to replace current methods. Use it to learn about what your prospects want--and how they want it--but don't let technology get in the way of always be a student of human nature FIRST. We're still reading mail, aren't we? I’m in the process now of doing a white paper on New Social Media, and interviewed Drayton Bird about his opinions on it–since he was pals with the late, great, David Ogilvy, and has seen his share of changes over the years. His comments were VERY enlightening. I’ll have snippets up on my blog in the next week or so.

Basically, though, what marketers have to remember about this new Web 2.0 stuff is that it’s just another medium for relaying messages, and it isn’t going to replace current methods. Use it to learn about what your prospects want–and how they want it–but don’t let technology get in the way of always be a student of human nature FIRST.

We’re still reading mail, aren’t we?

]]> By: Bob Bly http://bly.com/blog/general/bob-bly-on-youtube/#comment-621665 Bob Bly Mon, 26 Nov 2007 14:18:04 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-621665 Kelja: ExecuNet at www.execunet.com sells a report on "Digital Dirt" -- how to manage your reputation online. Recently, a young woman in NYC didn't get into her choice of law school because of sexy videos of herself she posted online. Kelja: ExecuNet at www.execunet.com sells a report on “Digital Dirt” — how to manage your reputation online. Recently, a young woman in NYC didn’t get into her choice of law school because of sexy videos of herself she posted online.

]]> By: Kelja http://bly.com/blog/general/bob-bly-on-youtube/#comment-620961 Kelja Sun, 25 Nov 2007 18:53:21 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-620961 There is a downside - this stuff has an long shelf-life. Friend of mine told me a story about the guy he works for, or rather the guy's son. At a graduation event, the son who was playing in a band on stage, mooned the audience. Funny, probably, at the time. It was videoed and now resides on youtube - forever. The son is trying to get into a prestigious ivy league. Later, when he goes for a job, perhaps someone will google this. The point is not everything we do in life is ready for prime time. There is a downside - this stuff has an long shelf-life. Friend of mine told me a story about the guy he works for, or rather the guy’s son. At a graduation event, the son who was playing in a band on stage, mooned the audience. Funny, probably, at the time. It was videoed and now resides on youtube - forever.

The son is trying to get into a prestigious ivy league. Later, when he goes for a job, perhaps someone will google this.

The point is not everything we do in life is ready for prime time.

]]> By: Fern http://bly.com/blog/general/bob-bly-on-youtube/#comment-620811 Fern Sun, 25 Nov 2007 15:55:40 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-620811 My dog is on YouTube (Crazy Greyhound) and has gotten 16,000 hits and counting. People search YouTube more for fun then learning right now. My informal research tells me that people are searching for music or TV videos; parodies (e.g., parodies of Plain White T's song "Hey There Delilah" and jokes; and then what are the current 'most popular and most viewed videos.' However, there are some great ads (see Sony's Bravia TV ad - 'paint falling')posted, PSAs like one from ASPCA featuring singer/songwriter Sarah McLachlan, and videos like Bob's -- so there is some marketing and content of substance. My opinion is that iTunes is the right/best place right now to post business videos and podcasts. My dog is on YouTube (Crazy Greyhound) and has gotten 16,000 hits and counting. People search YouTube more for fun then learning right now. My informal research tells me that people are searching for music or TV videos; parodies (e.g., parodies of Plain White T’s song “Hey There Delilah” and jokes; and then what are the current ‘most popular and most viewed videos.’

However, there are some great ads (see Sony’s Bravia TV ad - ‘paint falling’)posted, PSAs like one from ASPCA featuring singer/songwriter Sarah McLachlan, and videos like Bob’s — so there is some marketing and content of substance.

My opinion is that iTunes is the right/best place right now to post business videos and podcasts.

]]> By: Robert Kopacz http://bly.com/blog/general/bob-bly-on-youtube/#comment-620369 Robert Kopacz Sun, 25 Nov 2007 04:31:48 +0000 http://bly.com/blog/general/bob-bly-on-youtube/#comment-620369 Bob: How do TV commercials work? It is also hard to measure rates of conversion for that medium, yet that hasn't scared TV advertisers away. Online video is a whole new concept, and will require a whole new way of thinking by advertisers on how to use the medium. But the time to start experimenting with it is now, I believe, and it WILL take some experimentation. One way to get measurement: I haven't seen this yet, but I'm quite sure that it is technically feasible to have a "click to buy" link around the perimeter of the video or in the video description. This could give advertisers an opportunity to track and understand conversion of views into sales. Also, you could embed the video into a website page with the same click to buy buttons and then track pageviews/video views/click through to sales that way. Bob: How do TV commercials work? It is also hard to measure rates of conversion for that medium, yet that hasn’t scared TV advertisers away. Online video is a whole new concept, and will require a whole new way of thinking by advertisers on how to use the medium. But the time to start experimenting with it is now, I believe, and it WILL take some experimentation. One way to get measurement: I haven’t seen this yet, but I’m quite sure that it is technically feasible to have a “click to buy” link around the perimeter of the video or in the video description. This could give advertisers an opportunity to track and understand conversion of views into sales. Also, you could embed the video into a website page with the same click to buy buttons and then track pageviews/video views/click through to sales that way.

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