April 12th, 2007 by Bob Bly
My dirty little secret — at least as far as business is concerned — is that I’ve never had a business plan.
Not for my copywriting, book writing, corporate training, or Internet marketing business.
There. I’ve confessed. May God have mercy on my soul….
Most how-to books on small business prattle endlessly about the importance of writing a business plan.
Most marketing consultants I talk with tell me they charge clients thousands of bucks to write “marketing plans” for them.
At the end of the day, a lot of their clients have formal, well written, impressive business plans — with lots of graphs in the appendix designed using PowerPoint — in slick GBC style binders.
Only problem is, they have no new leads … no new customers … no new sales … and no new business.
I think the whole idea of “write a business plan” is, frankly, overrated.
Your time and money would be better spent actually selling … rather than blathering in a plan document on ways you THINK you should sell.
Do you find yourself nodding in agreement with me that the whole “hire me to write your business/marketing plan” is, in many respects, a con game? Perhaps the last refuge of the “those who can do, those who can’t write about it” school of marketing poseurs?
Or are you seeing red, and thinking that, at long last, you know why Bly is such a miserable failure: because he is a fool who doesn’t believe in, or write, business plans.
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