June 25th, 2008 by Bob Bly
A radio spot for Web site developer American Eagle tells how the company created a successful Web site for a “business entrepreneur.”
Business entrepeneur? As opposed to all those entrepreneurs who have nothing to do with business?
Obviously, “business entrepreneur” is redundant — given that the Oxford English dictionary defines an “entrepreneur” as “a person who sets up a business.”
Is using the term “business entrepreneur” a bad thing?
Admittedly, it’s not a huge sin.
But it bothers me — especially in a commercial for a company in the communications business.
The problem with redudancy is twofold. First, it wastes words. Second, it demonstrates suboptimal language skills.
I might trust American Eagle to design my Web site … but not to write the copy for it.
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