June 18th, 2006 by Bob Bly
RS, one of my e-newsletter subscribers, recently sent me a note that said: “You don?t give people a way to unsubscribe from just promos, so it’s either get everything or nothing. ”
RS would prefer that I give two options to my e-zine subscribers: (a) e-newsletter only or (b) e-newsletter plus promotional e-mails.
Should I offer this choice? Do YOU do it for your e-list?
If you answered “yes,” let me ask you: if someone wants my free e-newsletter but is not willing to receive my promotional e-mails, what is my incentive to give it to them?
“Nobody but a blockhead ever wrote except for money,” said Samuel Johnson.
I write for money — it’s how I support my family.
So if someone doesn’t think my free e-newsletter is worth what I ask in return for giving it away — which is her willingness to receive a few e-mails from me each month, mainly letting her know about my books, tapes, and other information products — why should I want her to continue to subscribe?
Or, as actors are fond of asking the director — “What’s my motivation?”
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