AN, a Web designer, seems to think so.
The other day he sent me an e-mail saying he enjoys my books — but that my Web site, www.bly.com, is crappy and poorly designed.
He never bothers to ask first whether the Web site is working — or how much money it is making for me — issues that apparently don’t concern him nearly as much as the fact that I don’t use a CMS (content management system) or that my pages are in HTML, something he doesn’t like.
Of course, for a fee, Web designer AN can fix it for me — and make it much better. Or so he says.
Let me ask those of you, especially those of you who either (a) have Web sites or (b) provide services….
How would you rate sending potential clients an e-mail criticizing what they’re doing, and then offering your own services to fix it, as a marketing strategy — good, bad, or terrible? And why?