Can You Outsource Social Networking?

JJ, a marketing consultant who is an advocate of social media, confided in me that to get significant results takes 10 to 15 hours of participation a week — EVERY week.

For most of us, that’s time we don’t have to spare.

So I’m wondering: do you think a company or solopreneur can PAY someone to handle all of their social networking for them?

Could someone like me or you hire a consultant or freelancer to answer all the “join me as a friend” e-mails, spend the necessary hours reading and responding, keep Facebook and other profiles updated as needed, and otherwise outsource our social media marketing?

If we had to pay someone $1,000 to $2,000 a week or whatever to do this for us, would you spend the money — or would social media’s ROI suddenly become less appealing?

Would it even work? Can a “ghostnetworker” genuinely represent a client in secret and still have social media be effective — or would it be transparent and ineffective?

What say you?


79 thoughts on “Can You Outsource Social Networking?

  • Outsourcing social networking is certainly an option.What about finding someone passionate about your product to talk about it on social networks and make that part of their job? A job that affects your company’s image shouldn’t be given to someone who doesn’t have the love or appreciation for the brand.

    A lot of companies are hiring specifically for this type of job because it can be a full time gig for any company.

  • If it’s the type of social networking that would keep your products in potential buyer’s line of sight. Facebook wouldn’t qualify to me because they would have to add you as a friend to see it – and the design of the site makes it more complicated. Twitter’s more linear style is great, I think. It’s how I’m getting a lot of my source links and recommendations.

    A “ghostnetworker” would be great if you keep multiple blog sites and want to routinely write an article directing people to your product that is to be posted on all of them. I recently learned about this and how it can work, so I’m currently starting my series of blogs up for that purpose. I’m not to the point where I’d pay an assistant to post them for me, but if it works out for me I will in the future.

    For an online magazine I’ve been running for the last six years, I have a Public Relations position. This is a small time magazine that is ran by volunteers and funded by me, so it costs me nothing for this. But my PR person submits the mag to all the directories and has been doing a lot of social networking with it, as well as running the discussion board for the magazine and doing author reviews.

    So, I say “yes”, if social networking is something that fits your business model it is worth it. If it doesn’t work and doesn’t help you achieve your end goal, then don’t waste time and money on it.

  • Dear Bob:
    “10 to 15 hours a week?” As usual, you bring up a very important point. For most self-employed professionals, that represents a lot of billing time.

    This is a crucial issue. I’d like to see more discussion of time management topics.


  • No you cannot outsource Social Media and for that matter SEO is getting more and more difficult to outsource as well.

    Take for instance all the work and effort behind writing for a hotel or wines, cars … you need to knwo what you are writing about, hence the trend to bring technical skills in house where there is knowledge about products and services and learn how to bring it out into the web and achieving top placements on the search engines.

    Ultimately ther is no such thing as a blogger or a Social Media expert unless you have something useful to say and people willing to listen …

  • Sante: what you say seems logical but I do not know if it is true in practice. Several readers of this blog specialize in social media and SEO copywriting and have achieved great results for their clients. I think the value they offer is that they know social media and SEO techniques better than their clients, and are able to learn enough about the client’s product or industry to employ those techniques effectively on their behalf.

  • I think you can outsource some aspects of social media networking, such as the strategy, the tactics, the choice of tools, setting up etc. The things that you personally don’t need to actually do.

    In theory you could also outsource the actual networking… however the whole point of social networking is the personal interaction and relationship with others. Let’s take blogging for example. Blog posting can be outsourced. Yet when Tim Ferris (of the 4 Hour Work Week) said, in an April Fool’s joke that all his very personal blog posts had been done by one of his “outsourcers” the disappointment from readers was palpable. He blogged in such a way that people felt they were talking with him… they were not impressed to learn that it wasn’t him after all. Some even threatened to leave and accused him of letting them down… others were more less bothered. He did say (after nearly 100 comments) that he’d been blogging all along (of course). But the point is, if it’s relationships you want from social media networking then outsourcing isn’t the way to go. I’ve also read some outsourced plr blog posts and I find them devoid of personality. I also dislike the auto-Twitters. Things like bookmarking, or even guest posts could be outsourced… in the latter the reader knows this.

  • I think you have to weigh the answer to two questions:

    1) What is the most effective use of your time – what activities are going to bring in the highest return on on investment?

    2) What is the risk of someone, who doesn’t know your business as well as you do, inadvertently causing a PR nightmare because of something they posted online on your behalf?

    I am sure you will see a lot of new social network marketing companies pop up targeting people who have heard the buzz words but don’t know enough to screen the right people for doing it.

  • I think Adam Jackson nailed it with “finding someone passionate about your product to talk about it on social networks and make that part of their job”.

    Ideally this person could be drawn from within your organisation and as a slight alternative, businesses can empower and even train all their staff to be active in social media environments.

    That doesn’t have to mean roomfuls of people Twittering away or lounging around on Facebook but perhaps something along the lines of building their profile on LinkedIn (Answers) or commenting on industry blogs – perhaps even writing their own.

    As for self-employed professionals my advice would again to spend their time on business related forums, LinkedIn and equivalents and blogging about their industry.

    10-15 hours per week is a big commitment but consistency is the key rather than sheer quantity, if you can manage an hour a day to answer questions on an industry forum and post to your blog then that’s time well spent.

  • Mr. Bly,
    With your busy schedule, if you find you need to hire some lowly freelance writers/copywriters to handle your social networking…please email me or call!! I’d love the job!!! And my pay, as always, is negotiable!!!
    Karen Gifford

  • Hi Bob,

    This is an issue that I am dealing with right now. I have no problem producing the content but the added time investment it takes to get it noticed socially is another story.

    I am open to possibilites,

    Mark Edward Brown
    “The Marketing Professional”

  • interesting discussion.
    I use my team of outsourcers to add my friend requests in facebook and to identify people to follow in twitter.

    I’m not comfortable with having them communicate on my behalf though.

    Gavin Allinson

  • This is a tricky one as the comment about uber-outsourcer Tim Ferris highlighted.

    I think it comes down to “would my audience be disappointed if they knew I’d outsourced X”.

    If X was my blog posts – yes.
    If X was my comments on blogs, or contributions to forums – yes.
    If X was Digging or otherwise bookmarking friend’s posts – probably no. As long as I’d given guidelines (e.g. no Digging things of questionable taste).
    If X was tweeting my blog posts – no.
    If X was tweeting other interesting sites – I dunno. Maybe people who had followed me would want to see my personal choices. Or maybe they just want to see good choices no matter what the source.


  • Bob,

    I’ve had this same question — and am answering it right now with an outsourcing project.

    I plan to have the assistant post links to old blog posts, and tweet thoughts and ideas I randomly send her (probably loading them into tweetlater — cool tool btw).

    I too am concerned about potential “embarrassing posts” so I’ll keep it tight to begin with and then expand slowly into more sensitive areas as I gain better understanding of the potential and become more comfortable with my asst’s capabilities.

    BTW: I’m not having to pay anywhere near that price though.

    You can get someone through Gavin’s company (see above in your comments) or on that will be more than sufficient for what you’re seeking.

    JP Maroney
    aka “Mr. Monetizer”

  • Pingback: expertadvisor
  • A person necessarily lend a hand to make seriously posts I’d state. That’s the very first time I frequented your website page and thus far? I amazed when using the research you made to make this actual submit extraordinary. Excellent activity!

  • What an excellent story!! Joe and Kristine Kahn get my vote for men and women of your calendar year!! This kind of an excellent memory for that complete family to see their dad currently being a kid all over again, as he is nearing the conclusion of his lifetime.

  • It?s laborious to search out educated folks on this subject, however you sound like you already know what you?re speaking about! Thanks

  • Thanks for your marvelous posting! I actually enjoyed reading it, you’re a great author.I will be sure to bookmark your blog and will often come back someday. I want to encourage yourself to continue your great job, have a nice evening!

  • Consumers notion about style continues to be also altering for a long period. Human beings loves to just be inventive and so would like to commit to changing with regards to the truth. Cheap clothing is invariably dissimilar to look for, for a lot of most women. They want to succeed, examine combined with maintain your relations. Should be dedicate much money found on anything at all many people wear very similar to. red dresses prom,For numerous young women, they want you can own the party evening hours that may be made up of enjoyment and also unforgettable instances.

  • I am really loving the theme/design of your site. Do you ever run into any browser compatibility issues? A couple of my blog readers have complained about my blog not working correctly in Explorer but looks great in Firefox. Do you have any recommendations to help fix this issue?

  • I doubt that the model proven can achieve this purpose. The car is quite wonderful, but looks like a Lexus and, in my see, lacks the necessary appeal or distinctiveness to become a collectible.

  • I used to be recommended this website via my cousin. I’m no prolonged positive no matter whether or not this submit is composed through him as no a person else know such detailed approximately my trouble. You happen to be incredible! Thank you!

  • I have been exploring for a bit for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this info So i am happy to convey that I’ve a very good uncanny feeling I discovered exactly what I needed. I most certainly will make certain to do not forget this website and give it a look on a constant basis.

  • I was very happy to seek out this net-site.I needed to thanks for your time for this excellent read!! I undoubtedly enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  • Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your webpage? My blog is in the exact same area of interest as yours and my users would truly benefit from some of the information you provide here. Please let me know if this alright with you. Thanks a lot!

  • Greetings! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

  • Thank you for the auspicious writeup. It actually was a entertainment account it. Look complicated to far delivered agreeable from you! By the way, how can we communicate?

  • I’m still learning from you, while I’m improving myself. I absolutely love reading everything that is written on your website.Keep the tips coming. I enjoyed it!

  • Juice diet would mean wiping away years and years of bad diet and negative meals. Aside from the fact that it is healthy, it also helps your body and your system detoxifies and washes away all the negative toxins that have inhabited you for so long.

  • Undeniably believe that which you stated. Your favorite reason seemed to be on the web the simplest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

  • Have you ever thought about publishing an e-book or guest authoring on other sites? I have a blog based upon on the same ideas you discuss and would really like to have you share some stories/information. I know my audience would value your work. If you’re even remotely interested, feel free to send me an e-mail.

  • I collectively with my pals occurred to be reading through the best suggestions out of your web weblog although all of a sudden created a terrible feeling I had not expressed respect towards the blog owner for those procedures. These young males are already for that reason joyful to discover all of them and have now sincerely been loving them. We appreciate you genuinely really thoughtful then for deciding on these types of decent topic matter many people are really eager to uncover. Our truthful regret for not expressing appreciation to you sooner.

  • We’re a group of volunteers and opening a new scheme in our community. Your web site offered us with valuable info to work on. You’ve done a formidable job and our whole community will be thankful to you.

  • I intended to compose you that very little remark just to say thanks a lot as before with your pleasant views you’ve provided on this site. It was really extremely open-handed with people like you to grant unreservedly all a lot of people could possibly have advertised for an e-book to earn some bucks for themselves, certainly given that you might have done it in case you wanted. Those smart ideas likewise served to become a fantastic way to be certain that someone else have the identical keenness really like mine to know the truth very much more when considering this problem. I’m sure there are some more enjoyable occasions ahead for many who read carefully your website.

  • Hello, you used to write great, but the last several posts have been kinda boring?I miss your super writings. Past few posts are just a little out of track! come on!

  • Spot on with this write-up, I honestly believe this website needs much more attention.
    I’ll probably be returning to read more, thanks for the info!

  • Normally I do not read post on blogs, but I wish to say that this write-up very forced me to take a look at and do it! Your writing style has been surprised me. Thank you, quite great post.

  • I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  • Thank you a lot for giving everyone an extraordinarily terrific opportunity to check tips from this site. It’s usually so lovely plus stuffed with fun for me personally and my office co-workers to search your web site at minimum three times in 7 days to read through the new things you have. And definitely, we are actually impressed considering the outstanding solutions you serve. Selected two ideas on this page are unequivocally the best I have had.

  • Maximize your by how a large amount of gear are employed internationally and will often impart numerous memory employing that your is also fighting that is actually a result from our team rrnside the twenty initial centuries. daily deal livingsocial discount baltimore washington

  • Hello there, You’ve done an incredible job. I’ll certainly digg it and personally recommend to my friends. I’m sure they will be benefited from this site.

  • Thanks for your article. What I want to comment on is that when evaluating a good online electronics go shopping, look for a website with entire information on key elements such as the personal privacy statement, safety details, payment guidelines, as well as other terms as well as policies. Generally take time to look into the help as well as FAQ sections to get a far better idea of how a shop is effective, what they are able to do for you, and exactly how you can make use of the features.

  • It’s perfect time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or tips. Maybe you could write next articles referring to this article. I wish to read more things about it!

  • Thanks for sharing excellent informations. Your site is very cool. I am impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched everywhere and just couldn’t come across. What a great site.

  • Hi there! This post couldn’t be written any better! Reading this post reminds me of my previous room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Thanks for sharing!

  • I wanted to construct a note so as to express gratitude to you for those fantastic tips and hints you are giving at this site. My time consuming internet investigation has at the end been paid with high-quality insight to write about with my visitors. I ‘d assert that we readers are very endowed to live in a fabulous place with so many wonderful professionals with good hints. I feel quite lucky to have encountered your website page and look forward to many more entertaining times reading here. Thank you once more for everything.

  • I enjoy you because of each of your efforts on this blog. My mum loves going through research and it’s simple to grasp why. My spouse and i hear all relating to the dynamic medium you render vital items through this blog and encourage participation from other people on this content then our favorite princess is without question starting to learn a whole lot. Take pleasure in the remaining portion of the year. You are conducting a useful job.

  • I have been exploring for a bit for any high-quality articles or weblog posts in this kind of house . Exploring in Yahoo I eventually stumbled upon this website. Reading this info So i?m happy to show that I’ve a very just right uncanny feeling I found out exactly what I needed. I such a lot unquestionably will make sure to don?t forget this site and provides it a look on a relentless basis.

  • I wish to show my appreciation to this writer for bailing me out of this particular predicament. Just after scouting throughout the online world and seeing opinions which were not pleasant, I thought my entire life was gone. Existing minus the answers to the issues you’ve solved all through your entire review is a crucial case, and the kind which could have adversely affected my entire career if I hadn’t noticed your blog. That talents and kindness in taking care of all the details was vital. I’m not sure what I would have done if I had not encountered such a point like this. I am able to at this moment relish my future. Thanks so much for your professional and effective guide. I won’t be reluctant to refer the sites to anyone who would need guide on this subject matter.

  • It is actually nearly close to impossible to find well-advised people on this area, and yet you seem like you are familiar with the things that you’re writing about! Regards

  • It is actually nearly close to impossible to find well-advised people on this area, and yet you seem like you are familiar with the things that you’re writing about! Regards!!!!!!!!

Leave a Reply

Your email address will not be published. Required fields are marked *