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	<title>Comments on: Content Pollution</title>
	<link>http://bly.com/blog/general/content-pollution/</link>
	<description>bly.com direct marketing blog</description>
	<pubDate>Tue, 06 Jan 2009 08:32:06 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.1</generator>
		<item>
		<title>By: Starzlet</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-476806</link>
		<dc:creator>Starzlet</dc:creator>
		<pubDate>Wed, 15 Aug 2007 16:56:19 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-476806</guid>
		<description>So how can we improve with content pollution everywhere?</description>
		<content:encoded><![CDATA[<p>So how can we improve with content pollution everywhere?</p>
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		<title>By: Vik</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-469282</link>
		<dc:creator>Vik</dc:creator>
		<pubDate>Sat, 11 Aug 2007 17:54:23 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-469282</guid>
		<description>yet something seems off here: despite content pollution, the educational approach to marketing — using content rather than sales hype to sell — seems to be growing and working better, not declining

the majority of problems arise in the foundations of companies attempts at building a relationship with prospects

that

bly.com blog » Content Pollution

3/23/2007</description>
		<content:encoded><![CDATA[<p>yet something seems off here: despite content pollution, the educational approach to marketing — using content rather than sales hype to sell — seems to be growing and working better, not declining</p>
<p>the majority of problems arise in the foundations of companies attempts at building a relationship with prospects</p>
<p>that</p>
<p>bly.com blog » Content Pollution</p>
<p>3/23/2007</p>
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		<title>By: helen</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-464439</link>
		<dc:creator>helen</dc:creator>
		<pubDate>Wed, 08 Aug 2007 23:21:57 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-464439</guid>
		<description>Very nice, bookmarked save in &lt;a href="http://you-dating.com" rel="nofollow"&gt;My live&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Very nice, bookmarked save in <a href="http://you-dating.com" rel="nofollow">My live</a></p>
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		<title>By: Edgar</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-461617</link>
		<dc:creator>Edgar</dc:creator>
		<pubDate>Mon, 06 Aug 2007 03:04:41 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-461617</guid>
		<description>Interesting read (all comments).  I have a copy of Neil Postman's "Amusing Ourselves to Death" book, and I see someone mentioned one I didn't know existed, written by him about the internet.  It all reminds me of "Future Shock" by Alvin Toffler, and what you are calling content pollution is just recycled "information overload".  The growing number of people with ADHD and the neurotic need to put EVERYTHING into bytes and text message format is symptomatic of the compartmentalization of our minds.
Eventiually, there will be very few real people left (and will that be such a bad thing?)

Edgar Ludwig     ECL4444@aol.com</description>
		<content:encoded><![CDATA[<p>Interesting read (all comments).  I have a copy of Neil Postman&#8217;s &#8220;Amusing Ourselves to Death&#8221; book, and I see someone mentioned one I didn&#8217;t know existed, written by him about the internet.  It all reminds me of &#8220;Future Shock&#8221; by Alvin Toffler, and what you are calling content pollution is just recycled &#8220;information overload&#8221;.  The growing number of people with ADHD and the neurotic need to put EVERYTHING into bytes and text message format is symptomatic of the compartmentalization of our minds.<br />
Eventiually, there will be very few real people left (and will that be such a bad thing?)</p>
<p>Edgar Ludwig     <a href="mailto:ECL4444@aol.com">ECL4444@aol.com</a></p>
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		<title>By: pxthcggoqr</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-416846</link>
		<dc:creator>pxthcggoqr</dc:creator>
		<pubDate>Thu, 05 Jul 2007 11:53:53 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-416846</guid>
		<description>Thanks for this site!
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		<content:encoded><![CDATA[<p>Thanks for this site!<br />
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		<title>By: qvneumhcod</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-414160</link>
		<dc:creator>qvneumhcod</dc:creator>
		<pubDate>Tue, 03 Jul 2007 18:21:25 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-414160</guid>
		<description>Hello! Good Site! Thanks you! mmdyxnbmil</description>
		<content:encoded><![CDATA[<p>Hello! Good Site! Thanks you! mmdyxnbmil</p>
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		<title>By: Karyn Greenstreet</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-282131</link>
		<dc:creator>Karyn Greenstreet</dc:creator>
		<pubDate>Wed, 28 Mar 2007 15:01:56 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-282131</guid>
		<description>The problem isn't that there is too much information. The problem is that we don't give it to people in digestible chunks.

The other day a colleague was lamenting to me that he had "so much to read that I'll die before I get throught it all."  At first, I thougt he meant books and magazines. But no! He had 400 ebooks in PDF format on his computer. 400!  He'd been collecting the free reports that people offer as incentive to sign up for an email newsletter, plus he'd been buying ebooks, for about five years.

How many has he read so far? About 20.

His problem, like many busy adults, is that he gets intimidated by a 300 page book or ebook. He'll read the first chapter or two, but never finishes it.  Even worse, as we get older and need paper copies to read from (and take notes on), the cost to the reader to print out all those 300 page ebooks is quite high.

Last year I started writing 20 page ebooks.  If I could figure out how to condense topics into 10 pages, I would!</description>
		<content:encoded><![CDATA[<p>The problem isn&#8217;t that there is too much information. The problem is that we don&#8217;t give it to people in digestible chunks.</p>
<p>The other day a colleague was lamenting to me that he had &#8220;so much to read that I&#8217;ll die before I get throught it all.&#8221;  At first, I thougt he meant books and magazines. But no! He had 400 ebooks in PDF format on his computer. 400!  He&#8217;d been collecting the free reports that people offer as incentive to sign up for an email newsletter, plus he&#8217;d been buying ebooks, for about five years.</p>
<p>How many has he read so far? About 20.</p>
<p>His problem, like many busy adults, is that he gets intimidated by a 300 page book or ebook. He&#8217;ll read the first chapter or two, but never finishes it.  Even worse, as we get older and need paper copies to read from (and take notes on), the cost to the reader to print out all those 300 page ebooks is quite high.</p>
<p>Last year I started writing 20 page ebooks.  If I could figure out how to condense topics into 10 pages, I would!</p>
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		<title>By: Dr. Nishi Viswanathan</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-282124</link>
		<dc:creator>Dr. Nishi Viswanathan</dc:creator>
		<pubDate>Wed, 28 Mar 2007 14:42:50 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-282124</guid>
		<description>Hi Frank, I never thought I would get a comment from you:) Anyway, I picked the true copy and not the counterfeit one cause this was Barnes and Noble. Anyway, yours was just one of the bunch of books I chose. I am sure if I had bought it and read it from cover to cover, it would have made more sense to me. But at that point of time I was looking for something that could give me some quick tips within a couple of hours. If there is one book of the bunch I would buy, that would probably be yours (I work for an online small business). Believe me, I am not saying this cause I am talking to you. I think your book needs to be bought and read rather than read quickly at a bookstore. 

Anyway, the worst book of the lot was "Waiting for your cat to bark". I came back home and I read some reviews on Amazon.com and I found many readers had the same thoughts. "Take a concept and beat it to death" seems to be the trend nowadays. 

I hope the Eisenberg brothers do not post a comment here saying I picked a counterfeit copy! Even if they do (Wow! That would be something!), my take on their book would be the same- It was boring! As for Seth Godin, I would just tell him "All marketers are liars" anyway!</description>
		<content:encoded><![CDATA[<p>Hi Frank, I never thought I would get a comment from you:) Anyway, I picked the true copy and not the counterfeit one cause this was Barnes and Noble. Anyway, yours was just one of the bunch of books I chose. I am sure if I had bought it and read it from cover to cover, it would have made more sense to me. But at that point of time I was looking for something that could give me some quick tips within a couple of hours. If there is one book of the bunch I would buy, that would probably be yours (I work for an online small business). Believe me, I am not saying this cause I am talking to you. I think your book needs to be bought and read rather than read quickly at a bookstore. </p>
<p>Anyway, the worst book of the lot was &#8220;Waiting for your cat to bark&#8221;. I came back home and I read some reviews on Amazon.com and I found many readers had the same thoughts. &#8220;Take a concept and beat it to death&#8221; seems to be the trend nowadays. </p>
<p>I hope the Eisenberg brothers do not post a comment here saying I picked a counterfeit copy! Even if they do (Wow! That would be something!), my take on their book would be the same- It was boring! As for Seth Godin, I would just tell him &#8220;All marketers are liars&#8221; anyway!</p>
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		<title>By: Frank Catalano</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-281951</link>
		<dc:creator>Frank Catalano</dc:creator>
		<pubDate>Wed, 28 Mar 2007 02:36:18 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-281951</guid>
		<description>Gee, and here I thought my coauthor and I were very engaging in both our "Marketing Online for Dummies" and "Internet Marketing for Dummies." 

Nishi must have found a different title. Or a counterfeit copy, I fear.</description>
		<content:encoded><![CDATA[<p>Gee, and here I thought my coauthor and I were very engaging in both our &#8220;Marketing Online for Dummies&#8221; and &#8220;Internet Marketing for Dummies.&#8221; </p>
<p>Nishi must have found a different title. Or a counterfeit copy, I fear.</p>
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		<title>By: Dr. Nishi Viswanathan</title>
		<link>http://bly.com/blog/general/content-pollution/#comment-281388</link>
		<dc:creator>Dr. Nishi Viswanathan</dc:creator>
		<pubDate>Mon, 26 Mar 2007 19:43:28 +0000</pubDate>
		<guid>http://bly.com/blog/general/content-pollution/#comment-281388</guid>
		<description>Bob, I visited your blog for the first time today and you will see more of me in the days to come. I found your blog by "googling" your name after I finished reading your book "Blog Schmog". 

Talking about "content pollution", I was a victim to it a few days ago when I visited a popular bookstore. I was looking for books related to online marketing. I narrowed down my search to a few books including "Small is the new big" (Seth Godin), "Waiting for your cat to bark?" (Eisenberg brothers) and "Online marketing for dummies"(How could I miss that one?). "Blog Schmog" was one of the books I chose to browse while my daughter played in the store's playscape. 

I read a few pages of all the books I picked up. But after the initial few pages, the writers lost my interest. I wanted plain tips; most book gave me graphs and statistics. After an hour of browsing through the "low on ideas, high on content" books, I started reading "Blog Schmog". I could not put it down. Your ideas, your style and your opinions were all fascinating. The fact that I agreed with your overall thoughts about blogging added to my interest. I finished the entire book in one sitting. This was the first time I ever read an entire book in the bookstore (Sorry for not buying it, but I do plan to). 

My point is- Yes, there is content pollution and there is no way we can avoid it in this era of information overload. Unlike other forms of pollution, content pollution is really not unhealthy, save for the fact that it eats up time. However, almost every perceptive reader can wade through volumes of content to pick the content that is most valuable to him. Just like I browsed numerous books and finally picked yours.

What do you think? (This question comes from a tip in Blog Schmog. Readers are more likely to respond if you propose theories and pose questions rather than state facts).</description>
		<content:encoded><![CDATA[<p>Bob, I visited your blog for the first time today and you will see more of me in the days to come. I found your blog by &#8220;googling&#8221; your name after I finished reading your book &#8220;Blog Schmog&#8221;. </p>
<p>Talking about &#8220;content pollution&#8221;, I was a victim to it a few days ago when I visited a popular bookstore. I was looking for books related to online marketing. I narrowed down my search to a few books including &#8220;Small is the new big&#8221; (Seth Godin), &#8220;Waiting for your cat to bark?&#8221; (Eisenberg brothers) and &#8220;Online marketing for dummies&#8221;(How could I miss that one?). &#8220;Blog Schmog&#8221; was one of the books I chose to browse while my daughter played in the store&#8217;s playscape. </p>
<p>I read a few pages of all the books I picked up. But after the initial few pages, the writers lost my interest. I wanted plain tips; most book gave me graphs and statistics. After an hour of browsing through the &#8220;low on ideas, high on content&#8221; books, I started reading &#8220;Blog Schmog&#8221;. I could not put it down. Your ideas, your style and your opinions were all fascinating. The fact that I agreed with your overall thoughts about blogging added to my interest. I finished the entire book in one sitting. This was the first time I ever read an entire book in the bookstore (Sorry for not buying it, but I do plan to). </p>
<p>My point is- Yes, there is content pollution and there is no way we can avoid it in this era of information overload. Unlike other forms of pollution, content pollution is really not unhealthy, save for the fact that it eats up time. However, almost every perceptive reader can wade through volumes of content to pick the content that is most valuable to him. Just like I browsed numerous books and finally picked yours.</p>
<p>What do you think? (This question comes from a tip in Blog Schmog. Readers are more likely to respond if you propose theories and pose questions rather than state facts).</p>
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