May 21st, 2008 by Bob Bly
The other day I got a direct mail package from Omaha Steaks.
A bold teaser on the outer envelope loudly announced they were having a MID-YEAR CLEARANCE SALE!
Now maybe it’s just me, but a clearance sale on meat seems to conjure the wrong mental image — a warehouse full of pieces of dusty old unsold meat that Omaha Steaks is trying to unload.
I’m not saying it’s accurate, but that’s the mental image I get when I see “MEAT” and “CLEARANCE SALE” combined in a promotion.
Do you agree with me that Omaha Steaks could have found a better label for their discount promotion than “CLEARANCE SALE”?
For example, “PREFERRED CUSTOMER DISCOUNT TO CELEBRATE SPRING” OR “BARBECUE SEASON BLOW-OUT STEAK SALE”?
Or am I just way off base here?
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