Comments on: Dead Meat Marketing http://bly.com/blog/general/dead-meat-marketing/ bly.com direct marketing blog Tue, 06 Jan 2009 11:04:13 +0000 http://wordpress.org/?v=2.3.1 By: Fiona Fell http://bly.com/blog/general/dead-meat-marketing/#comment-673765 Fiona Fell Wed, 04 Jun 2008 00:08:08 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673765 'Clearance' fresh produce doesn't sound fresh. And nor would I react to the solicitation in a positive manner. I would not buy, that is for sure. Even if it really is as great as the other users say. 'Clearance' on fresh produce reminds me of bargain bins out the front of bargain basement stores! (Not the image I like to think of when looking to buy a thick juicy steak) Fiona Fell - The Profit Maximising Web Geek http://www.FionaFell.com.au ‘Clearance’ fresh produce doesn’t sound fresh.

And nor would I react to the solicitation in a positive manner.

I would not buy, that is for sure. Even if it really is as great as the other users say.

‘Clearance’ on fresh produce reminds me of bargain bins out the front of bargain basement stores! (Not the image I like to think of when looking to buy a thick juicy steak)

Fiona Fell - The Profit Maximising Web Geek
http://www.FionaFell.com.au

]]> By: Brian http://bly.com/blog/general/dead-meat-marketing/#comment-673687 Brian Tue, 27 May 2008 04:56:27 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673687 Bob- sounds like the time I drove past the "discount chiropracter" on a trip through Arizona. There are some things I'd rather just pay full price for top quality. Chiropracty and meat are two of them. Bob- sounds like the time I drove past the “discount chiropracter” on a trip through Arizona. There are some things I’d rather just pay full price for top quality. Chiropracty and meat are two of them.

]]> By: Craig Hysell http://bly.com/blog/general/dead-meat-marketing/#comment-673659 Craig Hysell Fri, 23 May 2008 18:14:39 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673659 I am not a customer of Omaha Steaks. I have no idea who is, we don't have them in my part of South Carolina. Are these clearance sales something Omaha Steaks customers look forward to? Are most of these customers bulk buyers? It's worded poorly for me, (dare I say, it leaves a bad taste in my mouth?) but maybe it's worded right for the Omaha customer. Maybe all they read is "clearance sale" and look for the date. Bulk meat buying bargain shoppers... There is a niche for everything. I think tonight is a seafood tonight. I am not a customer of Omaha Steaks. I have no idea who is, we don’t have them in my part of South Carolina.

Are these clearance sales something Omaha Steaks customers look forward to? Are most of these customers bulk buyers?

It’s worded poorly for me, (dare I say, it leaves a bad taste in my mouth?) but maybe it’s worded right for the Omaha customer. Maybe all they read is “clearance sale” and look for the date.

Bulk meat buying bargain shoppers… There is a niche for everything. I think tonight is a seafood tonight.

]]> By: Ted Grigg http://bly.com/blog/general/dead-meat-marketing/#comment-673657 Ted Grigg Fri, 23 May 2008 03:55:12 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673657 They could probably use a more carefully crafted offer. But they have such a good reputation that customers will probably filter out any bad connotation. I suspect that the power of the sale will overcome this poorly worded offer. Would they get better response using another approach? I somehow doubt it. But it should be tested. Branders would certainly advise against it. Yet die hard branders probably would forgo making any offer for fear that the customer might think we are too pushy. So a poorly worded strong offer is better than no offer. It’s a challenge to get the right balance. My take: the pulling power of the “clearance sale” doesn’t get me all tied up in knots because it will probably make them a lot of money. Ted They could probably use a more carefully crafted offer. But they have such a good reputation that customers will probably filter out any bad connotation.

I suspect that the power of the sale will overcome this poorly worded offer.

Would they get better response using another approach? I somehow doubt it. But it should be tested.

Branders would certainly advise against it. Yet die hard branders probably would forgo making any offer for fear that the customer might think we are too pushy.

So a poorly worded strong offer is better than no offer.

It’s a challenge to get the right balance.

My take: the pulling power of the “clearance sale” doesn’t get me all tied up in knots because it will probably make them a lot of money.

Ted

]]> By: Bob Bly http://bly.com/blog/general/dead-meat-marketing/#comment-673656 Bob Bly Thu, 22 May 2008 18:53:44 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673656 Sponge: there's a company that sells meat mainly at home expos. They do the same hard-sell -- "buy this big package of meat and save X dollars" -- which since we don't eat that much meat is a turn-off for us. But they cleverly grill samples of premium ground beef with cheese at their display. My youngest son loves it! We sometimes buy the smallest package out of guilt for all the free samples he eats. Sponge: there’s a company that sells meat mainly at home expos. They do the same hard-sell — “buy this big package of meat and save X dollars” — which since we don’t eat that much meat is a turn-off for us. But they cleverly grill samples of premium ground beef with cheese at their display. My youngest son loves it! We sometimes buy the smallest package out of guilt for all the free samples he eats.

]]> By: SpongeBob Fan http://bly.com/blog/general/dead-meat-marketing/#comment-673655 SpongeBob Fan Thu, 22 May 2008 15:43:41 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673655 Have you ever been in one of their stores? Talk about old-school ... no prices, you have to ask someone and get their endless "buy 3 of these and get 1 of these" pitches. Which might work for people with big families or big freezers, but I have neither and - when I told them so - they kept pushing and pushing the multiple buy. So pushy that I finally left the store! Now I buy my steaks a couple at a time from the super-nice butcher at our local supermarket. (Roche Brothers ... excellent all around. And not a client ... just a gush from a very happy RB shopper.) Clearance meat - ummm, no thanks! Have you ever been in one of their stores?

Talk about old-school … no prices, you have to ask someone and get their endless “buy 3 of these and get 1 of these” pitches. Which might work for people with big families or big freezers, but I have neither and - when I told them so - they kept pushing and pushing the multiple buy. So pushy that I finally left the store!

Now I buy my steaks a couple at a time from the super-nice butcher at our local supermarket. (Roche Brothers … excellent all around. And not a client … just a gush from a very happy RB shopper.)

Clearance meat - ummm, no thanks!

]]> By: Dianna Huff http://bly.com/blog/general/dead-meat-marketing/#comment-673653 Dianna Huff Thu, 22 May 2008 14:44:01 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673653 Why do people buy steaks via mail-order? I have never understood that concept. Why do people buy steaks via mail-order? I have never understood that concept.

]]> By: Philip McLean http://bly.com/blog/general/dead-meat-marketing/#comment-673652 Philip McLean Thu, 22 May 2008 12:46:33 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673652 I hope they were testing "Clearance Sale" against other teasers. The envelope would have landed in my trash can unopened. I hope they were testing “Clearance Sale” against other teasers. The envelope would have landed in my trash can unopened.

]]> By: Brett http://bly.com/blog/general/dead-meat-marketing/#comment-673648 Brett Wed, 21 May 2008 23:07:33 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673648 Right on, everyone - bad news. Agree they are a bit too old school in their messaging and attitude. Sale priced meat conjures up images of meat that's on the verge of going bad. Something with the BBQ or Spring angle would be much more appealing. Right on, everyone - bad news. Agree they are a bit too old school in their messaging and attitude. Sale priced meat conjures up images of meat that’s on the verge of going bad.

Something with the BBQ or Spring angle would be much more appealing.

]]> By: Lorraine http://bly.com/blog/general/dead-meat-marketing/#comment-673647 Lorraine Wed, 21 May 2008 21:46:42 +0000 http://bly.com/blog/general/dead-meat-marketing/#comment-673647 Yes, Bob, "clearance meat" is disgusting. Ohmaha is out of touch. In addition to their ill-considered direct mailer, they deliver product in earth-hostile styrofoam packaging. And they don't even try to address consumers' growing distaste for factory farmed products. Yes, Bob, “clearance meat” is disgusting.

Ohmaha is out of touch. In addition to their ill-considered direct mailer, they deliver product in earth-hostile styrofoam packaging. And they don’t even try to address consumers’ growing distaste for factory farmed products.

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