September 25th, 2009 by Bob Bly
I was at a party recently where circumstances forced me into small talk with another guest.
?What do you do?? he asked me.
I explained that I was a copywriter and wrote sales letters.
He snorted: ?I never read junk mail,? he said, smirking.
?And what do you do?? I asked politely.
?I?m a chiropractor,? he replied.
I snorted: ?I never go to chiropractors.?
I almost added that I only go to doctors who actually graduated from medical school ? but I didn?t.
Why is it that other people feel the need to put down total strangers ? and especially put down marketing?
It?s ironic that so many people look down on sales and marketing, when virtually every one of their employers depends on it for their very survival, don?t you think?
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