September 15th, 2011 by Bob Bly
You frequently hear digital and new media evangelists say that print in general and direct mail in particular are dead.
If that’t the case, how do you explain the Winterberry Group’s forecast that direct mail spending will grow 5.8% to $47.8 billion this year?
Why would marketers spend nearly $50 billion this year on direct mail if it doesn’t work?
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