Comments on: Do People Buy Based on Emotion or Logic? http://bly.com/blog/general/do-people-buy-based-on-emotion-or-logic/ bly.com direct marketing blog Mon, 21 May 2012 07:00:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ProCopywritingTactics http://bly.com/blog/general/do-people-buy-based-on-emotion-or-logic/#comment-682015 ProCopywritingTactics Sun, 05 Feb 2012 17:49:29 +0000 http://www.bly.com/blog/?p=139#comment-682015 Buying is first and foremost an emotional decision which is then justified with logic. So strong copy first appeals to the emotion and then uses facts, figures and stats to further convince the prospect that he made the right decision. Buying is first and foremost an emotional decision which is then justified with logic. So strong copy first appeals to the emotion and then uses facts, figures and stats to further convince the prospect that he made the right decision.

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