November 25th, 2008 by Bob Bly
No, according to an article in DM News (11/24/08, p. 7), which cited a survey in which social networks were the least effective way to educate consumers about online bargains.
From most to least effective online selling tool according to the 1,000 adults surveyed: e-mail marketing (45%), friends forwarding a link (16.5%), onsite messages (16%), banner ads (10%), onsite shopper comments (9%), and — last and least — social networking, a mere 3%.
Hardly supports the assertions of social media gurus and evangelists that web sites and e-mails are irrelevant in today’s market, does it?
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