A local gym recently mailed a postcard to attract new members.
It features a stock color photo of an attractive woman working out, with some brief copy, the closing of which read: “Call today. Summer is comming.”
When I pointed out to the owner that “coming” is spelled with one m, he shrugged it off.
“It doesn’t matter,” he said dismissively. “The picture of the hot chick exercising will pull ’em in.”
I have no doubt that the photo will get people to stop and look.
But is he right about the spelling?
Do people care if there’s a typo on your web site or in your mailer, ad, resume, or cover letter?
Or is concern about proper spelling and grammar an old-fashioned, archaic belief that people no longer have?