September 11th, 2008 by Bob Bly
A popular piece of advice given by Internet marketing gurus is to market yourself by writing and posting articles on article submission sites such as http://www.articlehub.com/
The idea is to write a zillion articles, post them all over the Internet, and generate a ton of traffic as people who read your articles click on the link to your site in your bio or resource box at the end of the article.
Oddly, though, while this “marketing with articles” approach is widely recommended and sounds sensible, almost no one I know actually does it.
The usual reason given: “I know I should, but who has the time?” — the implication being that article marketing is a low priority compared to PPC advertising, SEO, e-mail, and other online tactics that presumably have better ROI.
Are YOU one of the smart minority of marketers who actively markets by writing and posting short articles at all of the online article directories?
If so, how do you manage to get it all done? Not just producing all those articles, but posting them on all those sites and tracking the results?
And speaking of tracking results, does article marketing give you a big ROI? Or is it a marginal marketing activity at best?
Does the quality of the content in the articles matter at all? Or does article marketing work just as well with crappy articles you pay some elancer to write for you for $25 a pop?
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