April 3rd, 2006 by Bob Bly
A Web designer sent me an email the other day criticizing a long-copy promo I sent to my list.
“Some authors have not really grasped onto The Hard Sell Will Not Work on the Intenet,” she scolded me.
But wait a minute. Take a look at the money-making sites on the Internet. They are a broad mix: some soft sell, some hard sell, some short copy, some long copy.
Given the hundreds of hard-sell, long-copy Web and email promos that are making money hand over fist, how can this Web designer or anyone else possibly state as if it were a law of online marketing that “the hard sell won’t work on the Internet”?
What’s your experience in all this? Does hard-sell, long-copy work online? Or does the Web require a totally different approach: soft sell, informative, non-selling?
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