June 20th, 2008 by Bob Bly
A radio commercial I heard this morning from IQ offers a free CD that promises to “boost your reading speed 1,000%.”
The commercials explains: “you’ll be able to read 10 book in the time it used to take you to read one book” — a tenfold improvement in reading speed.
The only problem is that reading 10X faster is a 900% improvement, not a 1,000% improvement.
It’s a small error. But for a company called “IQ,” I think it damages their credibility a bit.
Do you agree, or once again, am I being too nitpiky?
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