Does Long Copy Work Better Than Short Copy?

In a ?Views? column in DM News (4/25/05. p. 32), George Le Pera makes the case that long sales letters are better than short sales letters.

Accoding to Le Pera, who is creative director at Chinnici Direct (New York, NY), long letters cement relationships, strengthen brands, stand out in the mailbox ? and get read.

Being a freelance copywriter who specializes in writing long sales letters, I want to agree with George.

But I don?t think that a long letter is always better than a short letter in every situation.

Your thoughts?

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