Comments on: Does Long Copy Work Better Than Short Copy? http://bly.com/blog/general/does-long-copy-work/ bly.com direct marketing blog Mon, 21 May 2012 07:00:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ProCopywritingTactics http://bly.com/blog/general/does-long-copy-work/#comment-681996 ProCopywritingTactics Fri, 03 Feb 2012 15:00:25 +0000 http://www.bly.com/blog/?p=108#comment-681996 Well, it depends on the situation. The salesletter needs to be long enough to get the point across and not a word longer. Online, I've found that a video beats a long salesletter, but that's just in my experience. Others may have had different results. I've also found that the more expensive the product the longer the salesletter needs to be. Well, it depends on the situation. The salesletter needs to be long enough to get the point across and not a word longer.

Online, I’ve found that a video beats a long salesletter, but that’s just in my experience. Others may have had different results.

I’ve also found that the more expensive the product the longer the salesletter needs to be.

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