Comments on: Does Sex Sell? http://bly.com/blog/general/does-sex-sell/ bly.com direct marketing blog Sat, 22 Nov 2008 06:22:45 +0000 http://wordpress.org/?v=2.3.1 By: Sex. It gets attention, you know. (from Business Marketing Online) http://bly.com/blog/general/does-sex-sell/#comment-674405 Sex. It gets attention, you know. (from Business Marketing Online) Sat, 09 Aug 2008 15:48:55 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674405 [...] come from an engineering industry background. He refers to this in an amusing but insightful post - Does Sex Sell? - on his bly.com blog. Of course sex doesn’t sell, although it does get attention - and in [...] […] come from an engineering industry background. He refers to this in an amusing but insightful post - Does Sex Sell? - on his bly.com blog. Of course sex doesn’t sell, although it does get attention - and in […]

]]> By: Absolute Curves http://bly.com/blog/general/does-sex-sell/#comment-674348 Absolute Curves Sun, 03 Aug 2008 03:48:37 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674348 Lets see if that's true, does sex really sell? Visit http://www.absolutecurves.com for premium adult entertainment. I'll let you know how it went. Lets see if that’s true, does sex really sell?

Visit http://www.absolutecurves.com for premium adult entertainment.

I’ll let you know how it went.

]]> By: links for 2008-07-25 | Why I FAILED http://bly.com/blog/general/does-sex-sell/#comment-674346 links for 2008-07-25 | Why I FAILED Sat, 02 Aug 2008 14:20:01 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674346 [...] Does Sex Sell? - bly.com blog - bly.com direct marketing blog If you’re in the entertainment industry, this is a HUGE question that you better fully consider. Where will you stand and where do you want to be in 20 years? (tags: marketing music_business money success) [...] […] Does Sex Sell? - bly.com blog - bly.com direct marketing blog If you’re in the entertainment industry, this is a HUGE question that you better fully consider. Where will you stand and where do you want to be in 20 years? (tags: marketing music_business money success) […]

]]> By: mark allen roberts http://bly.com/blog/general/does-sex-sell/#comment-674342 mark allen roberts Fri, 01 Aug 2008 20:08:31 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674342 “Sexy Ads” and “Creative Jingles” are symptoms of a company that has lost touch, or Tuned Out to their market. What they are producing was probably built because they could build it and not to meet a market need. If what you provide your market is of value to your buyers, you don’t need to be sexy and your market will quickly realize what your product/service is, what it does, and how it solves a problem I have. Sex sells? No, Sex creates an interruption in hopes that while your distracted from the other couple of thousand messages you receive each day, you somehow connect to their product or service. They are expensive and often do not produce ROI. I think someone should create a tool that quickly assesses the amount of sexual imagery in ads to help us understand the companies who have built products that do not solve a problem we have and are desperate. I envision a web site I can visit and have those companies listed from most sex-least relevant products to least sex- probably a great products. Hmmm, so I wonder where this copy paper ad would fall? http://www.youtube.com/watch?v=zm12c_B7X4w&feature=related Mark Allen Roberts http://www.tunedinblog.com/blog/pragmatic-marketing.html “Sexy Ads” and “Creative Jingles” are symptoms of a company that has lost touch, or Tuned Out to their market.

What they are producing was probably built because they could build it and not to meet a market need.

If what you provide your market is of value to your buyers, you don’t need to be sexy and your market will quickly realize what your product/service is, what it does, and how it solves a problem I have.

Sex sells? No, Sex creates an interruption in hopes that while your distracted from the other couple of thousand messages you receive each day, you somehow connect to their product or service. They are expensive and often do not produce ROI.

I think someone should create a tool that quickly assesses the amount of sexual imagery in ads to help us understand the companies who have built products that do not solve a problem we have and are desperate.

I envision a web site I can visit and have those companies listed from most sex-least relevant products to least sex- probably a great products.

Hmmm, so I wonder where this copy paper ad would fall? http://www.youtube.com/watch?v=zm12c_B7X4w&feature=related

Mark Allen Roberts
http://www.tunedinblog.com/blog/pragmatic-marketing.html

]]> By: Eamon http://bly.com/blog/general/does-sex-sell/#comment-674111 Eamon Tue, 22 Jul 2008 18:26:44 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674111 I just think that sex comes across to me as a bit spammy and desperate. And I would rather good customer loyalty over mass attention. I don't use GoDaddy because it uses sexy images. I use GoDaddy simply because I like the service and because it is regarded by many as number 1 in what it does. I just think that sex comes across to me as a bit spammy and desperate. And I would rather good customer loyalty over mass attention.
I don’t use GoDaddy because it uses sexy images. I use GoDaddy simply because I like the service and because it is regarded by many as number 1 in what it does.

]]> By: Apryl Parcher http://bly.com/blog/general/does-sex-sell/#comment-674098 Apryl Parcher Mon, 21 Jul 2008 22:01:56 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674098 I agree with Lou's comment on "monetizing." It may seem sexy to brag about a gazillion page views, but what does that really mean at the end of the day? When you get down to the brass tacks of seeing how those page views shake out into sales, THAT's what counts, no matter how "viral" the message. How many of those viewers actually bought the product? What's the ROI? These New Media gurus would do well to get back to marketing basics and actually measure performance, not just throw something cute together and call it "branding." I agree with Lou’s comment on “monetizing.” It may seem sexy to brag about a gazillion page views, but what does that really mean at the end of the day?

When you get down to the brass tacks of seeing how those page views shake out into sales, THAT’s what counts, no matter how “viral” the message.

How many of those viewers actually bought the product? What’s the ROI? These New Media gurus would do well to get back to marketing basics and actually measure performance, not just throw something cute together and call it “branding.”

]]> By: Jodi http://bly.com/blog/general/does-sex-sell/#comment-674095 Jodi Mon, 21 Jul 2008 18:51:12 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674095 Amen to what Diana said. When I was looking for a host recently, I specifically rejected GoDaddy - because of the cheesy ads. Amen to what Diana said.

When I was looking for a host recently, I specifically rejected GoDaddy - because of the cheesy ads.

]]> By: Dianna Huff http://bly.com/blog/general/does-sex-sell/#comment-674084 Dianna Huff Sun, 20 Jul 2008 12:30:21 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674084 The fallacy of the "sex sells" argument is that the advertising is directed at men, whereas the majority of small businesses in the U.S. are run by women AND women make the buying decisions in the households. I use GoDaddy but not because of the hot babes. They have an easy to use dashboard and their prices are low. If the CEO of GoDaddy were *really* smart, and not just a reactionary boob, he'd "get it" that women business owners could make up a prime segment of his audience and would adjust his advertising accordingly. Here is an article I wrote on the topic: http://www.dhcommunications.com/free/mcn0207.htm The fallacy of the “sex sells” argument is that the advertising is directed at men, whereas the majority of small businesses in the U.S. are run by women AND women make the buying decisions in the households.

I use GoDaddy but not because of the hot babes. They have an easy to use dashboard and their prices are low. If the CEO of GoDaddy were *really* smart, and not just a reactionary boob, he’d “get it” that women business owners could make up a prime segment of his audience and would adjust his advertising accordingly.

Here is an article I wrote on the topic:
http://www.dhcommunications.com/free/mcn0207.htm

]]> By: Jim Logan http://bly.com/blog/general/does-sex-sell/#comment-674082 Jim Logan Fri, 18 Jul 2008 16:04:26 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674082 I couldn't help but think of GoDaddy.com. Apparently, sex sells for them: http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/ I haven't seen any numbers on revenue increase or profitability, but the link above indicates marketshare and awareness increases following their Super Bowl ads - both should result in a revenue increase. I couldn’t help but think of GoDaddy.com. Apparently, sex sells for them: http://www.grokdotcom.com/2008/02/04/godaddy-super-bowl-marketing/

I haven’t seen any numbers on revenue increase or profitability, but the link above indicates marketshare and awareness increases following their Super Bowl ads - both should result in a revenue increase.

]]> By: Bob Bly http://bly.com/blog/general/does-sex-sell/#comment-674081 Bob Bly Fri, 18 Jul 2008 15:55:11 +0000 http://bly.com/blog/general/does-sex-sell/#comment-674081 Sex is directly relevant to a small number of product lines (Victoria's Secret). It has some relevance to a larger minority of products; e.g., beer advertised in the summer at the beach with fit male and female models playing vollyball in swim suits. It has little or no relevance to the majority of products, or at the very least is not representative of their USP or core selling proposition (e.g., the Wall Street Journal, Dyson vacuum cleaners, Energizer batteries). Sex is directly relevant to a small number of product lines (Victoria’s Secret).

It has some relevance to a larger minority of products; e.g., beer advertised in the summer at the beach with fit male and female models playing vollyball in swim suits.

It has little or no relevance to the majority of products, or at the very least is not representative of their USP or core selling proposition (e.g., the Wall Street Journal, Dyson vacuum cleaners, Energizer batteries).

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