Comments on: Double the Size of Your E-List This Year http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/ bly.com direct marketing blog Thu, 08 Jan 2009 11:56:08 +0000 http://wordpress.org/?v=2.3.1 By: swltastofm http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-456384 swltastofm Tue, 31 Jul 2007 21:15:01 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-456384 Hello! Good Site! Thanks you! lebqcqztbx Hello! Good Site! Thanks you! lebqcqztbx

]]> By: Andrew Palmer http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-289230 Andrew Palmer Wed, 11 Apr 2007 21:06:03 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-289230 In the last 9 weeks I took a business from zero to 35,000 free email subscribers. You need 3 things... good editoral, good marketing copy, and a good niche. I propose then you find an audience and give them value. Right now the largest audience is on Google, so I start there! It’s not as easy as I’ve made it sound. The old adage is true... “the devil is in the details.” In the last 9 weeks I took a business from zero to 35,000 free email subscribers. You need 3 things… good editoral, good marketing copy, and a good niche.

I propose then you find an audience and give them value. Right now the largest audience is on Google, so I start there!

It’s not as easy as I’ve made it sound. The old adage is true…
“the devil is in the details.”

]]> By: Bob Bly http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-287139 Bob Bly Wed, 04 Apr 2007 15:03:40 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-287139 I do as you do: offer a report if they give me their card. Others suggest just telling the audience the URL where they can download the report. The latter is less work, but the former adds more names. I do as you do: offer a report if they give me their card. Others suggest just telling the audience the URL where they can download the report. The latter is less work, but the former adds more names.

]]> By: Hannah Martine http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-286627 Hannah Martine Tue, 03 Apr 2007 18:07:50 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-286627 Wow ... from 40,000 to 80,000 ... that's a big list. I'm just starting out building my list and I have been doing it exclusively through speaking engagements. At the end of my speech or presentation, I offer people a free report: "Ads that pull." I ask them to put "free report" on their business card and hand it to me. When I email the report to them, I invite them to join my newsletter list. It's a slow way of building a list, but then, I'm just getting started. My main website (still in the works) will have a sign-up box as well. Wow … from 40,000 to 80,000 … that’s a big list.

I’m just starting out building my list and I have been doing it exclusively through speaking engagements. At the end of my speech or presentation, I offer people a free report: “Ads that pull.” I ask them to put “free report” on their business card and hand it to me. When I email the report to them, I invite them to join my newsletter list.

It’s a slow way of building a list, but then, I’m just getting started. My main website (still in the works) will have a sign-up box as well.

]]> By: Stacey http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282741 Stacey Thu, 29 Mar 2007 11:57:35 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282741 It's almost frightening when it happens to me. After promising myself I won't join another email list--my inbox won't take one more message, seriously--there are a few coaches in the copywriter circles who have gotten me on their lists. This never happens when I feel pushed. It happens when the author is empathizing with some pet peeve of mine, on some issue I've been scratching my head about--like all the standard, regurgitated advice out here that doesn't sit right in my gut. That gets me to read the whole sales letter or lots of the blog. If I can see that we are clicking, I will opt in to their report or better yet, an audio I can listen to with a transcript for reference. But I don't care what you are giving away if we aren't "clicking" or if I get the sense you are selling me something. In fact, it goes back to the principles of Cluetrain Manifesto...you've either drawn me into a conversation in 10 seconds, or you haven't. It’s almost frightening when it happens to me. After promising myself I won’t join another email list–my inbox won’t take one more message, seriously–there are a few coaches in the copywriter circles who have gotten me on their lists. This never happens when I feel pushed.

It happens when the author is empathizing with some pet peeve of mine, on some issue I’ve been scratching my head about–like all the standard, regurgitated advice out here that doesn’t sit right in my gut. That gets me to read the whole sales letter or lots of the blog. If I can see that we are clicking, I will opt in to their report or better yet, an audio I can listen to with a transcript for reference. But I don’t care what you are giving away if we aren’t “clicking” or if I get the sense you are selling me something. In fact, it goes back to the principles of Cluetrain Manifesto…you’ve either drawn me into a conversation in 10 seconds, or you haven’t.

]]> By: Beth Erickson http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282280 Beth Erickson Wed, 28 Mar 2007 21:39:06 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282280 I like to drive traffic with articles. Whip up an article, insert a catchy byline, get it into one of the better article archive sites (or better yet, pitch it to a complementary publication), and you're off to the races. Beth I like to drive traffic with articles. Whip up an article, insert a catchy byline, get it into one of the better article archive sites (or better yet, pitch it to a complementary publication), and you’re off to the races.

Beth

]]> By: Sean Woodruff http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282109 Sean Woodruff Wed, 28 Mar 2007 13:59:41 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282109 OH, there it is! I've never seen it in all the years I have been reading here. OH, there it is!

I’ve never seen it in all the years I have been reading here.

]]> By: Jodi Kaplan http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282085 Jodi Kaplan Wed, 28 Mar 2007 12:33:36 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-282085 Sean, he does have an opt-in box, but it's at the bottom right of the page (lots of scrolling required). You're right, it would be easier to find at the top of the page. Now that I'm looking at it, I think there's a typo. It says, "Type in OUR e-mail address today...", rather than YOUR e-mail address. Sean, he does have an opt-in box, but it’s at the bottom right of the page (lots of scrolling required). You’re right, it would be easier to find at the top of the page. Now that I’m looking at it, I think there’s a typo. It says, “Type in OUR e-mail address today…”, rather than YOUR e-mail address.

]]> By: Michael A. Stelzner http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-281971 Michael A. Stelzner Wed, 28 Mar 2007 03:36:22 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-281971 Bob; Simply stated: Google AdWords. Mike Bob;

Simply stated: Google AdWords.

Mike

]]> By: Sean Woodruff http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-281950 Sean Woodruff Wed, 28 Mar 2007 02:29:45 +0000 http://bly.com/blog/general/double-the-size-of-your-e-list-this-year/#comment-281950 Bob, start posting your content, page by page, day by day, to the internet and give it away. Put an opt-in box on every page. The search engines will eat up your content and you will rank high for a lot of key words that are already in the content. Secondly, why is there not an opt-in box in the header of every page on your blog? Offer a copy critique, or even a rewrite of a letter, for someone that owns a large list of your prospects as payment for introducing you to their list. Non-competing with you of course. Bob, start posting your content, page by page, day by day, to the internet and give it away. Put an opt-in box on every page. The search engines will eat up your content and you will rank high for a lot of key words that are already in the content.

Secondly, why is there not an opt-in box in the header of every page on your blog?

Offer a copy critique, or even a rewrite of a letter, for someone that owns a large list of your prospects as payment for introducing you to their list. Non-competing with you of course.

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