A couple of months ago, I joined the opt-in e-list of a semi-obscure entertainer whose CDs I enjoy.
By mid-afternoon of that day, I had received three e-mail marketing messages from him.
When a fourth arrived around 5pm, I hollered “enough!” — and unsubscribed from his list.
That got me thinking about the question: how much e-mail is too much?
Say you subscribe to a company’s monthly e-newsletter.
In addition to that monthly e-letter, will you tolerate additional e-mail messages from them?
If so, how many?
One a week … one a day … somewhere in between?
How much e-mail is too much?