Comments on: E-Mail Marketing: How Much Is Too Much? http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/ bly.com direct marketing blog Mon, 21 May 2012 07:00:12 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: pulidores de pavimentos http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-681803 pulidores de pavimentos Fri, 23 Dec 2011 08:57:42 +0000 http://www.bly.com/blog/?p=226#comment-681803 <strong>pulidores de pavimentos...</strong> [...]E-Mail Marketing: How Much Is Too Much? - bly.com blog - bly.com direct marketing blog[...]... pulidores de pavimentos…

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]]> By: how to earn online http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-681639 how to earn online Wed, 09 Nov 2011 20:09:48 +0000 http://www.bly.com/blog/?p=226#comment-681639 <strong>how to earn online...</strong> [...]E-Mail Marketing: How Much Is Too Much? - bly.com blog - bly.com direct marketing blog[...]... how to earn online…

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]]> By: hentay http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-346812 hentay Sun, 27 May 2007 17:02:17 +0000 http://www.bly.com/blog/?p=226#comment-346812 Guter Aufstellungsort, ja! Guter Aufstellungsort, ja!

]]> By: John Doe http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-270953 John Doe Sun, 25 Feb 2007 11:06:02 +0000 http://www.bly.com/blog/?p=226#comment-270953 For me, one e-mail everyday is painful enough for me to see and I will never subscribe to any marketing newsletter with that level of intensity. For me, one e-mail everyday is painful enough for me to see and I will never subscribe to any marketing newsletter with that level of intensity.

]]> By: Jodi Kaplan http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-266689 Jodi Kaplan Thu, 08 Feb 2007 15:04:54 +0000 http://www.bly.com/blog/?p=226#comment-266689 You're right, it is a forced free trial. I never saw it in e-mail before. I wonder if they are getting a positive overall response, or the cyber equivalent of shredded Bible tracts stuffed in BREs. You’re right, it is a forced free trial. I never saw it in e-mail before. I wonder if they are getting a positive overall response, or the cyber equivalent of shredded Bible tracts stuffed in BREs.

]]> By: Bob Bly http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-266368 Bob Bly Tue, 06 Feb 2007 22:41:31 +0000 http://www.bly.com/blog/?p=226#comment-266368 Jodi: I understand your frustration. Some print newsletter publishers use this approach in snail mail, sending 3 free -- and unrequested -- issues. This is called a "forced free trial." Jodi: I understand your frustration. Some print newsletter publishers use this approach in snail mail, sending 3 free — and unrequested — issues. This is called a “forced free trial.”

]]> By: Jodi Kaplan http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-266316 Jodi Kaplan Tue, 06 Feb 2007 18:40:28 +0000 http://www.bly.com/blog/?p=226#comment-266316 Right now, too much is a media business newsletter that cheerily informed me two days ago that I had been "selected" to receive 4 trial issues of their e-newsletter. They started as a print publication, and I was startled as I had never seen this approach for e-mail. I couldn't quite decide what I thought at first, but later came to the conclusion that it was annoying and spam-like. Since it was annoying, and the content wasn't relevant, I emailed them back to unsubscribe. Since then, I've gotten three more e-mails from them (including two so far today) inviting me to seminars, making other offers, etc. The last one came right after I emailed them a second time to opt-out. Now, I understand that they can't run the suppression instantly, but that many e-mails to someone who absolutely did not ask for them is too many! Right now, too much is a media business newsletter that cheerily informed me two days ago that I had been “selected” to receive 4 trial issues of their e-newsletter. They started as a print publication, and I was startled as I had never seen this approach for e-mail. I couldn’t quite decide what I thought at first, but later came to the conclusion that it was annoying and spam-like. Since it was annoying, and the content wasn’t relevant, I emailed them back to unsubscribe. Since then, I’ve gotten three more e-mails from them (including two so far today) inviting me to seminars, making other offers, etc. The last one came right after I emailed them a second time to opt-out. Now, I understand that they can’t run the suppression instantly, but that many e-mails to someone who absolutely did not ask for them is too many!

]]> By: Cristina http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-265200 Cristina Fri, 02 Feb 2007 20:13:37 +0000 http://www.bly.com/blog/?p=226#comment-265200 At this point, I have to answer your question by saying "All email I've been receiving lately is too much..." But that's just because I'm frustrated with spam -- pregnancy hormones may have something to do with the frustration as well... but I can't be sure. Add to that the spam I have to go through on my blog ... UGH!! Anywho, 4 emails in ONE day -- and right after signing up -- is WAY too much. I don't know who made that brainchild decision... I accept weekly and monthly newsletters IF they contain useful information. I'll tolerate one or two marketing messages a month, but more than that, I unsub right away. Just my 2 cents!! At this point, I have to answer your question by saying “All email I’ve been receiving lately is too much…” But that’s just because I’m frustrated with spam — pregnancy hormones may have something to do with the frustration as well… but I can’t be sure. Add to that the spam I have to go through on my blog … UGH!!

Anywho, 4 emails in ONE day — and right after signing up — is WAY too much. I don’t know who made that brainchild decision…

I accept weekly and monthly newsletters IF they contain useful information. I’ll tolerate one or two marketing messages a month, but more than that, I unsub right away.

Just my 2 cents!!

]]> By: David C http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-265048 David C Thu, 01 Feb 2007 22:37:41 +0000 http://www.bly.com/blog/?p=226#comment-265048 I think from what I'm reading here is 'Content is King' to your particular target market?. Yes, I agree, however the Frequency/Opt Out Ratio is the also a key determinant, which I believe should be dictated by the need to get product/service information to market in a timely manner that reflects the demands of the market at any given time of the year. In my previous efforts, I have seen e-mail frequency fluid and dynamic in nature. Thinking a little more holistic, for instance, known seasonal factors. For B2C SEM's Some may lower their frequency during holiday periods and increase frequency at site visit peak times - thus getting more for their online advertising dollar. B2B example. In the UK governement and corporate [not all] fiscal year ends are in April, so procurement departmens have budgets to spend, which may not be availble post April. E-Mail Frequency can be high in the Feb/March run up and tail off until the next peak in the procurement cycle. So as well as 'Content being King', the business environment may be a key factor in e-mail frequency for an SEM's target market(s). Here I'm adding a new component 'Dynamic' Email distribution. Let's catch these Lemmings JUST as they are about to jump off the cliff. I think from what I’m reading here is ‘Content is King’ to your particular target market?.

Yes, I agree, however the Frequency/Opt Out Ratio is the also a key determinant, which I believe should be dictated by the need to get product/service information to market in a timely manner that reflects the demands of the market at any given time of the year.

In my previous efforts, I have seen e-mail frequency fluid and dynamic in nature. Thinking a little more holistic, for instance, known seasonal factors. For B2C SEM’s Some may lower their frequency during holiday periods and increase frequency at site visit peak times – thus getting more for their online advertising dollar. B2B example. In the UK governement and corporate [not all] fiscal year ends are in April, so procurement departmens have budgets to spend, which may not be availble post April. E-Mail Frequency can be high in the Feb/March run up and tail off until the next peak in the procurement cycle.

So as well as ‘Content being King’, the business environment may be a key factor in e-mail frequency for an SEM’s target market(s). Here I’m adding a new component ‘Dynamic’ Email distribution. Let’s catch these Lemmings JUST as they are about to jump off the cliff.

]]> By: Mike Duffy http://bly.com/blog/general/e-mail-marketing-how-much-is-too-much/#comment-265038 Mike Duffy Thu, 01 Feb 2007 21:16:05 +0000 http://www.bly.com/blog/?p=226#comment-265038 And you did state that the musician was an opt-in list. Fair enough. And you did state that the musician was an opt-in list. Fair enough.

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