January 8th, 2007 by Bob Bly
Nutrition & Healing, a consumer health newsletter, sent a mailing, which I received today, to sell subscriptions.
The headline: “Cure Cancer With Eggplant?!”
If you think they’re joking, the subhead sets you straight: “That’s C-U-R-E, not just improve–one of today’s most common and scariest cancers … usually in under 3 months!”
I had an immediate reaction upon reading the headline, and I bet you did, too.
Which of the following best describes your reaction to the eggplant headline, and why?
A. Curious and fascinated — I want to learn more. I’ll keep reading.
B. What utter B.S. — snake oil being sold here! Mailing goes into the round file.
C. Skeptical but interested enough to read further.
D. Gotta have it! Where do I order?
E. Other (please describe):_________________
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