June 14th, 2007 by Bob Bly
Blogs are the “in” thing today, with 8 million Americans adults saying they have started blogs
Newspapers, meanwhile, are in decline: only 23 percent of adults under 30 today read newspapers regularly.
To combat their sagging circulation, newspapers are now jumping on the blogging bandwagon.
According to an article in Circulation Management (6/07, p. 14), 75% of the nation’s 50 largest newspapers have a blog, with these blogs averaging 3 posts per week.
Is this a compelling case for convergence — all digital and offline media coming together in an integrated stream of news and information?
Or is it just a last desperate attempt by newspapers to stay relevant in the Internet age?
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