May 24th, 2012 by Bob Bly
Stephen Booser sent me an e-mail today in which he notes that GM has pulled its advertising program out of Facebook due to lack of results.
“Could this be the beginning of a realization by those who have things to sell that they have been sold a bill of goods by the young marketers most of whom, it seems to me, have never asked a closing question in their lives?” he asks rhetorically.
He suggests that “social” is not a synonym for “sell.” I believe the trendy marketing imperative of “having a conversation” is not the same as “selling a product.” In fact, having a conversation may be the fall-back position for those marketers who don’t know how to sell.
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