Comments on: GM Says “No Thanks” to Facebook Advertising

By: anna

anna — Thu, 23 May 2013 01:38:12 +0000

I think facebook marketing is so great.

By: http://soundtrackingjohncage433.com/mediawiki/index.php?title=User:DanyqqGoo

http://soundtrackingjohncage433.com/mediawiki/index.php?title=User:DanyqqGoo — Sun, 07 Apr 2013 16:46:55 +0000

Thank you for sharing your thoughts. I really appreciate your efforts and
I am waiting for your next post thank you once again.

By: David " Volvo Repair Tucson" Johnson

David " Volvo Repair Tucson" Johnson — Fri, 25 Jan 2013 17:48:58 +0000

I haven’t done any Facebook ads on the OEM level, but I have on the dealership level and while it’s not always perfect science we seem to do pretty good.

For instance I did an ad in a city in New York on both Facebook and Adwords. It was for the Lincoln Navigator and both ads had the same copy. I set it for a 20 mile radius and the ad on Facebook had double the number of clicks. The conversion rate was less but it sold more vehicles than the Google ad. Also, since the clicks were less both ads spent roughly the same amount so as for as an ROI standpoint the Facebook ad was better.

By: Carol

Carol — Sun, 14 Oct 2012 18:38:44 +0000

I agree with Jim (above) – intuitively I knew the people on Facebook or other “social media” sites were typically the younger folks doing the posting – Word of mouth is by far the best “selling” done either online or off.

Good for GM – we dropped our social media marketing a long time ago – who we found using these apps are our competitors and rarely the customer looking for our products/services.

By: lovely

lovely — Wed, 05 Sep 2012 09:42:29 +0000

Yes, I agree Facebook marketing isn’t for everyone. There might some ads that won’t be suitable to all Facebook users.

By: Jim

Jim — Thu, 23 Aug 2012 18:15:52 +0000

I don’t blame them at all. Facebook is a testy media. Most of the people on it are not necessarily the people who are looking for new cars. Cars sales are pushed through word of mouth more than anything. I personally own Subarus and will talk them up until I’m blue in the face. Conversely I’ve owned two fords and I will never purchase them again and if asked I will tell anyone why I wouldn’t purchase them again. I feel car sales are a personal experience type of sale and no amount of facebook likes or updates are going to ever beat word of mouth references and test drives. Facebook marketing isn’t for everyone.

By: Dirad Pte Ltd

Dirad Pte Ltd — Thu, 16 Aug 2012 06:43:29 +0000

Introduce new product with attractive ad in FB captures the attention of most of the users, in that sense Facebook advertisement is good.

By: GM Says “No Thanks” to Facebook Advertising – bly.com blog – bly.com | Joseph R Benson

Tue, 05 Jun 2012 20:08:22 +0000

[...] GM Says “No Thanks” to Facebook Advertising – bly.com blog – bly.com direct marketin…. Share this:PrintEmailFacebookDigg This entry was posted in News by Joseph Benson. Bookmark the permalink. [...]

By: Brian Croner

Brian Croner — Tue, 29 May 2012 22:16:51 +0000

And I might also add: You can talk yourself right out of a sale. I’ve seen poor sales people do it all the time.

This hip notion that “having a conversation” just wastes a prospects valuable time. So much for Social Media being a marketing mechanism.

By: Brian Croner

Brian Croner — Tue, 29 May 2012 22:07:19 +0000

Getting “Likes” and giving away freebies doesn’t pay the bills. Did I just repeat myself from another post?