November 11th, 2007 by Bob Bly
One of my pet peeves is copywriters who don’t think about the meaning of the words they write.
For instance: a TV commercial for an over-the-counter sleeping pill I saw today said “drowsiness” may be a side effect of taking the pill.
Isn’t that like saying death is a side effect of being executed?
The whole point of a sleeping pill is to make you fall asleep.
Before you fall asleep, you have to become drowsy.
It isn’t a side effect: it’s the benefit of the product.
In my opinion, sloppy thinking leading to sloppy writing.
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